Sales & Marketing - Page 2 of 96

retail industry, reopen

The beautiful new dawn of independent retail is coming

The hallmark of great independent retail is a beautiful customer experience, and without your staff you can’t possibly deliver that.


Four steps to help families take a business idea online

Embracing your entrepreneurial side and setting up a business of your own is a great option for families looking for a new activity or a way to bond.

Feel the fear and do it anyway: five keys to standing out online

Anything you do online needs to have a commercial payoff – when you’re visible you’ll attract more prospects, more enquiries and more sales.


Don’t underestimate the power of a meaningful conversation

A conversation is a meaningful, powerful, often-overlooked tool that all small-business owners have at their disposal but too often ignore.

reopening, recovery

Simple, cost-effective ways to give your café a facelift

As consumers look forward to returning to a café it is particularly important now that you stand out and be more appealing than the one on the next c…

Get real with your online presence

What do LinkedIn members really want?

Expert insights into the type of content to post to LinkedIn that the platform’s members value for depth of subject matter, opinions and learnings.

Q&A: Going bio helps says bye bye to plastic waste

How two experienced entrepreneurs’ biodegradable packaging enterprise is helping businesses reduce their plastic footprint.

online marketing, marketers

Seven post-pandemic digital marketing tips no SME should miss out on

Why this is the ideal time to review all your digital marketing strategies and ensure you’re best placed to take advantage when the economy picks up a…

How to write for your brand in this depressing new world – Part 2

The Q&A format is a good approach to crisis communications as it forces you to think from your audience’s point of view and shows you’re in tune…

social media

The lessons I learned as a social media newbie

Despite being a new user, a business owner has learned some valuable lessons in using social media he’s sharing with other entrepreneurs.

Q&A: There’s no masking young entrepreneur’s success

A female entrepreneur was ridiculed when she first launched her line of fashionable face masks onto the the Aussie market, but who’s laughing now?

The bushfires: rebuilding from scratch

Despite his premises burning to the ground Geoff Hatton is already helping the Batemas Bay community restock their homes and holiday lets with white g…

Remaining laser-focused on the customer experience

The trust you have with your customers is your greatest asset, so it’s important to show their worth to you by providing exceptional customer experien…

dubious data, customer data program

How a customer data platform can supercharge your marketing

Faced with the challenge of huge amounts of fragmented data many SMEs are embracing the concept of a Customer Data Platform.


Top tips for SMEs on harnessing SMS comms in a crisis

With the right messaging structure and the right intent, SMS can easily reach more poeple, helping them connect with your business on a more personal …

Online only now? Five digital marketing tips

Five top tips for small businesses who have suddenly found themselves having to operate exclusively online for the first time.


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