Sales & Marketing - Page 2 of 110


How to set up your SME to thrive in a post-COVID-19 world

The businesses that are preparing to meet the needs of a post-COVID world are the ones that will be successful going forward.

Q&A: Grooming a barbershop experience with a difference

“What if we could combine the look, feel, and quality of a classic barbershop with the beauty services and experience of a salon where men can truly r…

Facebook withdrawn from Aussie newsfeeds

Treasurer Josh Frydenberg said that talks with Facebook on the proposed media payment law would continue after a “constructive discussion” with its CE…

An essential guide to marketing for growth in 2021

How you approach your marketing will help you unlock the greatest growth potential for your business and put you on a path to long-term success.


Women entrepreneurs focus on marketing during pandemic

Two thirds of women business owners are spending more on improving their marketing efforts from creative software to social media.

Aussies’ connection to local businesses stronger than ever

Most Aussies feel that their connection to local businesses is so much stronger now that they’d refuse to visit larger providers of the same service.

independent retailers

Smart, sophisticated strategies for independent retailers in 2021

For local, independent retailers now is a good time to reflect on the lessons learned in 2020 and identify a strategy to help them stand tall in 2021.

Five steps to selling your products better through video

It’s a good idea to keep your video snappy and to the point. as research shows, videos that are two minutes or less have a higher engagement rate.

fast-track, predictions, digital tools

Small business, big impact – the digital tools driving success

With the right digital tools, SMEs can bridge the gap between bricks-and-mortar and online retail to create a more effective omnichannel approach.


How to win at business online in 2021

Today’s consumers are time-poor and want to make quick decisions – they have to be won over within the first two to four seconds of going online.

Q&A: It’s time to wake up and smell the coffee

“We need to look not so much at how sustainability can benefit the coffee industry, but how coffee can benefit sustainability – the climate crisis i…

Computer says yes

Artificial Intelligence should not be seen as technology that is going to allow the big end of town to take over the world and leave us all jobless.

Don’t put all your marketing eggs in the LinkedIn basket

While LinkedIn is a great social network in marketing your business to prospective clients and customers, you should not rely on one network alone.

big media

How small business can influence big media

Constant movement within the big media line-ups is an opportunity – be the new expert they’re looking for by offering up fresh ideas.

Three ways SMEs can fall in love with their Valentine’s Day sales

SME owners wanting a share of lucrative Valentine’s Day mobile sales must ensure their online offering provides the best possible omni-channel exper…

marketing campaign

How small businesses can create an effective marketing campaign

Even with little resources, small businesses can be successful with their marketing campaign by being innovative, creative, and disruptive.


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