Sales & Marketing - Page 2 of 85


Planning for the highs and lows of the festive season

How to understand and overcome the challenges for small businesses over the festive period, chief among which is the number of public holidays.


Five social media updates your small business should know about

With social media constantly evolving, here are five important updates to keep in mind to maintain effective engagement online.

Q&A: (Coco)nuts about healthy hydration

A coconut water entrepeneur shares how she adressed the lack of functionality in a category against which the supplement and powder market was booming…

borderless e-commerce

Adapting to the changing landscape of borderless e-commerce and consumer demands

With borderless e-commerce evolving rapidly, businesses must be able to cope with the pressure of meeting the demand for quicker delivery timeframes.

Brand loyalty

Getting to grips with change

Trying to keep up with ever-evolving customer expectations is often like a game of cat and mouse – when it’s almost within your grasp, it can elud…

Aussie SMBs tap into Hong Kong growth

The tax-free port in Hong Kong and the city’s world-class logistics facilities have enticed businesses from across the globe, including Down Under.


Seven things your customer wants to see on your website

Whether your website is built to inform, sell, or gather enquiries, you need to ensure your customer knows where to click without having to look very …

award, young entrepreneurs, champion

Young entrepreneur of the year crowned

The founders of multi-channel retail business New Aim have won the Australian Young Entrepreneur of the Year for their contributions to the retail ind…

SEO for CEOs of start-ups

The top four questions CEOs should ask about SEO and the overall digital marketing strategy of their start-up businesses.

digital shift

Small businesses predict major digital shift

Research reveals small business needs to make a significant digital shift if it is to keep up with the expectations of today’s consumer.

swear word

Should you swear in your marketing?

Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to take.

Christmas survey,

Retailers’ Christmas Survey 2019

Survey reveals a less optimistic sentiment among retailers this Christmas season compared to last year, due in the main to careful consumer spending.

instagram, social media

Show me proof

More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.

delivery investment, delivery managmeent

Five reasons to consider an integrated mailing and parcel sending solution

Research by Pitney Bowes shows the parcel shipping market continues to grow steadily, with Australian volume reaching 864 million in 2018.


Six Christmas marketing tips for your business

Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.

Bernadette Schwerdt

What a pitch!

Pitching is the art of communicating what you do, why you’re different and why people should do business with you – and a way to generate new busine…