Sales & Marketing - Page 107 of 110

Why is client contact so important?

Why is client contact so important? Learning to delegate Time, and having enough of it, is a challenge that most small-business owners face daily,…

Putting together a TV package

Putting together a TV package When we say a ‘TV package’, we don’t mean a physical package, rather a collection of products, people and local…

How to thrive in tough times

How to thrive in tough times Often I find various small-business people doing both well and badly in the same location in the same industry. Faced …

The Importance of following up by phone

The Importance of following up by phone So what do we do when we have made a presentation with a client, but they won’t commit to going ahead? Wh…

Don’t let objections kill your sale

Don’t let objections kill your sale Most salespeople lack the vital skills necessary to handle objections. After more than 40 years in sales, and 30…

How to market a start-up business in Australia

How to market a start-up business in Australia Starting a business in Australia requires a great idea, exhaustive research, and a watertight business…

100 tips for a successful eBay business

100 tips for a successful eBay™ business – book review How do you improve your eBay performance and maximise profits? These 100 tips and quick fi…

How to pitch to TV producers

 How to pitch to TV producers TV is a strange beast. Unlike magazines, newspapers and digital media, most TV producers like to be called first. The…

How to get your product on TV

How to get your product on TV Products are slightly different when it comes to getting them on TV. Firstly, you are limited unless you have a spokesp…

So you want to be on TV?

So you want to be on TV? Whether you want publicity for your brand, your business or yourself, TV is the ‘holy grail’ of PR. We all dream of…

Do one thing before you advertise

As a small business, advertising is essential to your survival. But it’s expensive, stressful and then there’s the drama of finding outlets to adv…

How to be scientific about marketing

The science of marketing: when to tweet, what to post, how to blog, and other proven strategies – Dan Zarrella, John Wiley & Sons If you’v…

How do you create a sense of urgency?

How do I get my salespeople to create some urgency with the client? I am often asked this question by sales managers. Their salespeople are selling …

Preparing a media release

Getting your small business noticed can be daunting, but a media release is a great tool for getting your name out there and attracting interest. A…

Improve your marketing with hashtags

The power of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag. What is a has…

Do you delight your customers?

Whether you run a flower shop, a cafe or a small professional consultancy, one common factor across all industries that determines business success is…

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