Marketing

Marketing Archives

How to create a viral content calendar without damaging your brand

Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
User Generated Content

How small business can leverage UGC success in 2024

One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...

ARA tips $18 billion splurge on DIY, travel and treats this Easter

Confectionary spending is anticipated to surge 23.5 per cent to $2.05 billion as 17.3 million Australians plan to purcha...

Q&A: Heralding a new era of beauty

Beyond their product lineup, Ashlleigh Polocki and Jessica Leonard are shifting conversations around the beauty industry...

The biggest ChatGPT mistakes you’re making in your business

While ChatGPT and similar AI tools offer huge opportunities for content creation, they are not a set-and-forget solution...

Six sales metrics your small business should analyse in 2024

The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.

ARA predicts $400 million boost to Easter spending

Cementing Easter as a family celebration, the 18-34 age group will spend the most on sweets, totalling $800 million thro...

AI is the best solution for small-business marketing

Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
Brand loyalty

More Aussies taking advantage of loyalty programs

Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.

As consumers return to offices, physical stores are eating into online sales

Around 45 per cent of the respondents said that they never purchased items at thrift stores, charity shops, marketplaces...