Marketing - Page 33 of 34

So you want to be on TV?

So you want to be on TV? Whether you want publicity for your brand, your business or yourself, TV is the ‘holy grail’ of PR. We all dream of…

Do one thing before you advertise

As a small business, advertising is essential to your survival. But it’s expensive, stressful and then there’s the drama of finding outlets to adv…

How to be scientific about marketing

The science of marketing: when to tweet, what to post, how to blog, and other proven strategies – Dan Zarrella, John Wiley & Sons If you’v…

Preparing a media release

Getting your small business noticed can be daunting, but a media release is a great tool for getting your name out there and attracting interest. A…

Improve your marketing with hashtags

The power of a hashtag is in the ability to search for the hashtag and to generate a set of messages or posts that contain the hashtag. What is a has…

Five-step marketing system for business growth – part 1

The five-step marketing funnel for accelerated business growth  Marketing – the 5-step system Part 1 Are you struggling to get qualified leads or…

Why use traditional PR?

Why use traditional PR when you can use social media to promote your small business? As people become more familiar with social media, they can use t…

Grow a mighty oak from an acorn – part 2

How does a mighty oak grow from an acorn? Passion, strategy and technology. Part 1: Get organised with CRM systems 2. Target communications with m…

Grow a mighty oak from an acorn – sales growth

Grow a mighty oak from an acorn How does a mighty oak grow from an acorn? Passion, strategy and technology. How does a mighty oak grow from an acorn…

Five qualities of a good web designer

A good web designer is like a good mechanic. If you’re lucky enough to find a good one, stick with them. Five things that make a good web designer …

Why PR is crucial for start-ups – part 4

Last week: It’s all about digital in the start-up space; Getting noticed by potential investors through PR Are case studies useful for PR purposes?…

Why PR is crucial for start-ups part 3

Last week: Some of the things you might want to consider when working out the right story angle in your story pitch. It’s all about digital in the …

Why PR is crucial for start-ups

When you haven’t got much of a marketing budget, or your business is shiny and new, then it is the perfect time to approach the media with your stor…

Social media: content is king, distribution his queen

The phrase ‘content is king’ is the key to social media and online marketing – the quality of your content will determine whether your social me…

Create an effective media list

A media list is a list of people and publications that you would like to connect with by sending a media release or pitch. Creating a comprehensive me…

How Instagram can help you create a successful online campaign

Establishing an online presence for your small business can be quite difficult and time consuming, particularly when you have limited resources at you…

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