Creating a meaningful impact with customer video testimonials
Video testimonials are efficient tools that any business can use to show authenticity and build trust in their brand among its target market.
Aug 15
Video testimonials are efficient tools that any business can use to show authenticity and build trust in their brand among its target market.
SMEs may need to reconsider their existing strategies if they aim to better understand changing consumer behaviour and the channels they use.
Customers want your content to be engaging and offer a solution to their problem – you can do that by sharing stories, but not delivered egotistical…
All power in business has now shifted to customers – they look for the value and benefit that your business will deliver to them.
An entrepreneur couple share their tips as to how small-business owners can make use of their influence in building and growing their businesses.
An arts and crafts entrepreneur shares how she struggled to attract customers until discovering the benefits of online marketing.
A digital advertising agency with a team of three has won the micro business and regional business of the year award in Sydney.
The key to success in the midst of the rapid changes in the retail industry today is to innovate continuously and rethink the fundamentals.
With so many competitors vying for the customers’ attention, you need to stand out to ensure effective customer acquisition.
The photo booth has become a powerful marketing tool that drives branded content and captures consumer data, with the consumer centre stage.
Worldwide, trillions of dollars of online merchandise is abandoned in incomplete shopping carts every year because of complicated eCommerce checkouts.
Planning, automation of mundane tasks and a targeted marketing and branding strategy are key to growth in the new financial year.
Despite the daunting nature of influencer marketing, it is a great way to deepen existing customer relationships, enter new markets, and drive sales.
Knowing exactly how much it costs you to acquite a lead is the fastest way to scale an SME.
Video is becoming more and more normalised as far as marketing strategies go and businesses would be missing out if they fail to utilise it.
Customer engagement entails persuasion that requires you as a seller to tap into not just one but three layers of the consumer psyche.
