Marketing - Page 2 of 34

Halloween marketing tactics to “boo”st sales

Halloween has been growing in Australia every year and sales to date this year sales are up by almost 50 per cent on this time last year.

How to sell your company in five minutes

In today’s world of increasingly short attention spans, being able to sell your company quickly and effectively is a key skill for SME owners to mas…

blind spots

Generational blind spot an opportunity for SMEs

The millennial, or Generation Z, market provides huge opportunities but many SMEs have blind spots as to how to deal with them.

online marketing, marketers

Marketers struggle to confront digital obstacles

A new report found that marketers are struggling with the basics of digital customer engagement and are advised to look into automation.

sale, discounts

How to offer Black Friday discounts without killing your business

Consider applying discounts to aged inventory only, dedicate different sales events to different product ranges or apply discounts only to hero produc…

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Eight ways to navigate your way through a weak retail climate

Faced with cautious spending, how can retail small businesses continue to be sustainable and prepare for a positive position Christmas spending season…

marketing, priority

Marketing further down in small businesses’ priority list

Despite its importance in generating growth and revenue, financial constraints are forcing SMEs to push marketing spend down in their list of prioriti…

leads

Top tips on converting consumer leads to sales

A quick follow-up is an effective way of converting leads into sales – simply always touch base with customers following an inquiry.

LinkedIn

How to grow your brand on LinkedIn and still have time to run your business

Help for SME owners struggling to integrate their LinkedIn presence with their marketing activities to create a reliable avenue for acquiring new busi…

Five digital marketing trends that SMEs need to pay attention to

Calibra is a newly formed Facebook subsidiary expected to launch in 2020 that may well transform digital marketing as we know it.

Why viewing digital as an ecosystem will help future-proof your business

Before starting a new campaign or promotion, complete an audit of all your digital channels and assess how they’re performing across the board.

Content boot camp

Content is not only blog posts and “stories” on social media platforms – great content solves problems for your audience.

The underbelly of LinkedIn: how to protect your personal brand

With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.

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Six reasons your business should be using GIFS in its marketing

More than just being moving images people love to use in social media, GIFs can be harnessed as marketing tools that really engage your audience.

digital era

Small business “invisible” in the digital era

Success in the digital era is not just about having a presence on numerous online platforms, but also about making those platforms work for the busine…

Father's Day

How to get your small business noticed ahead of Father’s Day

With Aussies spending more on Father’s Day than Mother’s Day, it is a great opportunity to get your business out there and make an impact.

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