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More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.
Nov 15
More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.
Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.
Pitching is the art of communicating what you do, why you’re different and why people should do business with you – and a way to generate new busine…
“We have found that using a wide combination of marketing strategies has allowed us to build a trustworthy, robust brand and also have measurable data…
Take a look at your sales data for last summer and focus on what sold best – there’s no need to reinvent the wheel, just pick the low-hanging fruit.
Online resources and platforms are moving ahead the gig economy, helping everyday people build and sustain a successful business.
As an innovator test the market with the MVP and then continually upgrade the product with new and better applications and features that add value.
Halloween has been growing in Australia every year and sales to date this year sales are up by almost 50 per cent on this time last year.
In today’s world of increasingly short attention spans, being able to sell your company quickly and effectively is a key skill for SME owners to mas…
The millennial, or Generation Z, market provides huge opportunities but many SMEs have blind spots as to how to deal with them.
A new report found that marketers are struggling with the basics of digital customer engagement and are advised to look into automation.
Consider applying discounts to aged inventory only, dedicate different sales events to different product ranges or apply discounts only to hero produc…
Faced with cautious spending, how can retail small businesses continue to be sustainable and prepare for a positive position Christmas spending season…
Despite its importance in generating growth and revenue, financial constraints are forcing SMEs to push marketing spend down in their list of prioriti…
A quick follow-up is an effective way of converting leads into sales – simply always touch base with customers following an inquiry.
Help for SME owners struggling to integrate their LinkedIn presence with their marketing activities to create a reliable avenue for acquiring new busi…
