Marketing

Connecting with customers

PwC research shows that the growth of SMEs attributable to their use of Facebook has generated significant employment within Australia.

better business

10 resolutions for better business in 2020

The ten resolutions that every small-business owner should consider to help make their business become more profitable in 2020.

Content marketing

Making content that connects

The key to content marketing is the customer’s ability to relate to it – trending or viral events hold a lot of points in this department.

How not to be an awesome communicator

Navigating professional networking for small businesses

Irrespective of how uncomfortable you are with it, networking can open up many fruitful opportunities for business development.

Get social in a marketplace

A social marketplace takes care of the marketing and advertising to get people shopping so you just have to manage your own page and your own products…

Why small businesses must use insight-driven, people-based marketing

Small businesses must embrace the potential of people-based marketing – it may be a huge paradigm shift, but it will yield better and lasting engageme…

retailers

Small businesses a majority, but Aussies shopping “small” are a minority

Despite SMEs making up nearly 98 per cent of all Australian businesses, new research reveals they receive little support from the shopping public.

Why experiential marketing is good for your small business

Experiential marketing allows small businesses to create unique, fun, and memorable moments that are more effective and enduring.

Finding success on social media

Social media is a broadcast and conversational medium – you have to engage with your followers, respond to comments and participate in conversations.

Video makes your business a star

Videos are now an integral part of the decision-making process – more than 60 per cent of consumers are more likely to buy a product after watching a …

How small businesses can create quality content on a limited budget

The best practices that small businesses can follow to create quality content that speaks to their brand and ethos, without breaking the bank.

festive

Planning for the highs and lows of the festive season

How to understand and overcome the challenges for small businesses over the festive period, chief among which is the number of public holidays.

SEO for CEOs of start-ups

The top four questions CEOs should ask about SEO and the overall digital marketing strategy of their start-up businesses.

swear word

Should you swear in your marketing?

Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to take.

instagram, social media

Show me proof

More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.

gif

Six Christmas marketing tips for your business

Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.

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