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Content marketing

Big learnings for small business

The ability to measure the impact of your content marketing is the most effective way in knowing how to improve upon a strategy.

Digital footprint

Small businesses failing to understand the importance of their digital footprint

So much business is done online today that if you do not have some form of digital footprint then your business will suffer.

Digital marketing

Why marketers need a better way to analyse customer data

Marketers no longer focuses on brand-building alone – today they are also are tasked with driving measurable business growth.

Social Media

Why small businesses need social media

As a small business you want to compete with the bigger companies in your industry, and you can’t do that without social media.

featured-image-facebook

Does Facebook advertising boost your entire marketing ROI?

Facebook advertising raises brand awareness, generates leads from target audiences and connects you with current and prospective customers.

Digital advertising

Getting the most from Google and Facebook hyperlocal advertising

Hyperlocal advertising tools help your brand get the most from its advertising spend and cut through the Facebook/Google advertising noise online.

Video marketing

Why an animated explainer video should be your next marketing activity

An animated explainer video has mass appeal – it is accessible to any age, gender, to the informed industry expert or the uninitiated.

Australian Made

Cross-border agreement to boost local producers

An MoU with a major Chinese eCommerce association will open new doors for local producers whose goods are certified as made or grown in Australia.

Digital trends and small business

Three questions to ask before hiring a digital agency

Brand awareness in isolation is old hat – to be effective the channels you select, the messages that you put out there and their intention and require…

Online Advertising Mobile

Essential Pay Per Click testing tips for beginners

Pay Per Click testing should prioritise your copy – ensure you’ve included words that entice people to click your ad.

Timezone sponsored

How Timezone is capitalising on growing demand for out of home entertainment

“We leverage Daily IQ to better understand customer behaviours such as average spend per visit and repeat visits.”

Ailsa Page 633 x 350

Spring is the time to freshen up your marketing

Investigate which customers have served you well this year and which ones may need to go so you can focus your marketing on those you’d like to hang o…

AMR Hair & Beauty

Q&A: AMR Hair and Beauty

How a hair and beauty products business has grown from a teenager’s start-up to a leading national distributor.

Instagram-for-SMEs

Why every business needs to be on Instagram

The top brands and businesses on Instagram have a 4.21 per cent engagement rate – this is 58 times larger than Facebook.

eCommerce shopping

How to get more from your eStore

The first step in driving online sales is attracting traffic – potential customers – to your website and eStore.

SEO

Combine search and social to grow your business

To get the most from your marketing spend you need to ditch the silo mentality and start using search advertising and social media in tandem.

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