Marketing

instagram, social media

Show me proof

More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.

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Six Christmas marketing tips for your business

Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.

Bernadette Schwerdt

What a pitch!

Pitching is the art of communicating what you do, why you’re different and why people should do business with you – and a way to generate new busine…

A healthy business

“We have found that using a wide combination of marketing strategies has allowed us to build a trustworthy, robust brand and also have measurable data…

summer shopper

Three ways to adapt your marketing this summer

Take a look at your sales data for last summer and focus on what sold best – there’s no need to reinvent the wheel, just pick the low-hanging fruit.

adapt to adopt success

The five “must-haves” for a successful business

Online resources and platforms are moving ahead the gig economy, helping everyday people build and sustain a successful business.

innovator

Beware the overly zealous innovator

As an innovator test the market with the MVP and then continually upgrade the product with new and better applications and features that add value.

Halloween marketing tactics to “boo”st sales

Halloween has been growing in Australia every year and sales to date this year sales are up by almost 50 per cent on this time last year.

How to sell your company in five minutes

In today’s world of increasingly short attention spans, being able to sell your company quickly and effectively is a key skill for SME owners to mas…

blind spots

Generational blind spot an opportunity for SMEs

The millennial, or Generation Z, market provides huge opportunities but many SMEs have blind spots as to how to deal with them.

online marketing, marketers

Marketers struggle to confront digital obstacles

A new report found that marketers are struggling with the basics of digital customer engagement and are advised to look into automation.

sale, discounts

How to offer Black Friday discounts without killing your business

Consider applying discounts to aged inventory only, dedicate different sales events to different product ranges or apply discounts only to hero produc…

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Eight ways to navigate your way through a weak retail climate

Faced with cautious spending, how can retail small businesses continue to be sustainable and prepare for a positive position Christmas spending season…

marketing, priority

Marketing further down in small businesses’ priority list

Despite its importance in generating growth and revenue, financial constraints are forcing SMEs to push marketing spend down in their list of prioriti…

leads

Top tips on converting consumer leads to sales

A quick follow-up is an effective way of converting leads into sales – simply always touch base with customers following an inquiry.

LinkedIn

How to grow your brand on LinkedIn and still have time to run your business

Help for SME owners struggling to integrate their LinkedIn presence with their marketing activities to create a reliable avenue for acquiring new busi…

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