Marketing

Five digital marketing trends that SMEs need to pay attention to

Calibra is a newly formed Facebook subsidiary expected to launch in 2020 that may well transform digital marketing as we know it.

Why viewing digital as an ecosystem will help future-proof your business

Before starting a new campaign or promotion, complete an audit of all your digital channels and assess how they’re performing across the board.

Content boot camp

Content is not only blog posts and “stories” on social media platforms – great content solves problems for your audience.

The underbelly of LinkedIn: how to protect your personal brand

With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.

gif

Six reasons your business should be using GIFS in its marketing

More than just being moving images people love to use in social media, GIFs can be harnessed as marketing tools that really engage your audience.

digital era

Small business “invisible” in the digital era

Success in the digital era is not just about having a presence on numerous online platforms, but also about making those platforms work for the busine…

Father's Day

How to get your small business noticed ahead of Father’s Day

With Aussies spending more on Father’s Day than Mother’s Day, it is a great opportunity to get your business out there and make an impact.

hyper-relevance

Why hyper-relevance is the aim of the game

It’s not enough to just offer low prices – you need to also deliver experiences with hyper-relevance that will really matter to your customers.

Mastering the art of sales forecasting

With the help of consistent processes and technologies businesses can get more accurate sales forecasting data to better meet customer needs.

Q&A: The start-up helping women be comfortable in their own sensitive skin

Unable to find a skincare product to use on her sensitive skin Kiri Yanchenko spent years researching and testing to come up with a solution of her ow…

digital engagement

Small businesses accelerating digital engagement

A new study has revealed that in 2019, over half of small businesses have achieved “high” or “advanced” levels of digital engagement for the first tim…

Creating a meaningful impact with customer video testimonials

Video testimonials are efficient tools that any business can use to show authenticity and build trust in their brand among its target market.

consumer behaviour

Overcoming marketing resource crunch

SMEs may need to reconsider their existing strategies if they aim to better understand changing consumer behaviour and the channels they use.

Why your customers want stories, not ego

Customers want your content to be engaging and offer a solution to their problem – you can do that by sharing stories, but not delivered egotistical…

fans

Turning customers into raving fans

All power in business has now shifted to customers – they look for the value and benefit that your business will deliver to them.

influence

How to build a brand out of your influence

An entrepreneur couple share their tips as to how small-business owners can make use of their influence in building and growing their businesses.

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