The pivot to video that is powering small businesses
Small businesses are recognising the power of video for everything from live events to marketing, customer engagement and communications.
Jan 15
Small businesses are recognising the power of video for everything from live events to marketing, customer engagement and communications.
Effective SMS communications facilitate higher customer engagement and conversion with an average response rate of 30 per cent.
For B2B marketing, the number one priority is lead generation – seeking out prospects to target and interact with in order to make the sale.
Mothers used the iso slow-down to critically re-evaluate their lives – what was working, what wasn’t – and to set new goals.
If you want your small business to prosper and grow you need a strategic plan and the flexibility to adapt for ongoing changes.
Marketing automation it delivers a highly-personalised customer experience, improving your chances of converting leads into customers.
As texting has always been reserved for friends and family, SMS marketing helps shoppers feel more connected with a brand.
Holiday-related searches on Pinterest started increasing from April this year as many craved the comfort and excitement of the holiday season.
More and more businesses are growing their online presence because they are all clamouring and fighting for their piece of the “internet pie”.
Despite the ongoing pandemic, 2021 promises some new trends that small businesses can easily adapt to in order to thrive.
Segmentation is one of the most important email tactics out there – identifying a razor-sharp segment is always good for business.
Tracking metrics, for example, key performance indicators (KPIs), help to optimise your business’s online marketing strategy.
By understanding and addressing the target customer needs, wants and desires you can create a brand that will be relevant and appealing to them.
Email marketing is an economical, effective and valuable method of brand promotion that enables you to reach your audience more effectively.
Look across all areas of your business, from operations to office maintenance, to see what is adding value and where you could save money.
Ensuring your shift to becoming a business owner is a successful one depends on how you plan the first 12 months of your business.