Marketing

Five key steps to stronger online positioning and greater profits

Many are afraid to share themselves online, but it’s one of the main keys to being able to stand out by showcasing your knowledge and that of your tea…

Global pandemic turning Aussies into midnight shoppers

People’s mindsets have changed and they are less concerned with sticking to the regular shopping hours to which we once adhered.

How to decide where to spend your small-business marketing budget

If you only have a small marketing budget, spending it on fixing any bottleneck in your customer journey needs to be your number one priority.

How to evaluate trustworthy LinkedIn and SEO services

“Dodgy” digital marketing advice risks reputation damage, profile suspension and LinkedIn “jail” – huge networks are not a predictor of quality.

SMEs turning their backs on in-house marketing

Almost half of SMEs are looking to remove in-house marketing teams for cost reasons, while nearly 30 per cent have already done so.

What small businesses need to know about content marketing in 2020

Small businesses can benefit from video and photo content that actively seeks to understand where and how their customers are shopping in 2020.

learning resources

New hub offers free marketing resources for SMEs

The SME Marketing Hub will offer small businesses applied marketing tips and resources to connect them with professional marketers.

eating

What new eating trends mean for small business

COVID-19 supply chain issues mean we’re eating less meat, a fact small businesses in the food sector can take advantage of.

What I learnt starting a business as a young mum

How an 18 year old single mum went from living off government benefits to starting a business of her own…and then another.

Five marketing mistakes small-business owners make

Five marketing mistakes that can easily become learning opportunities that will ultimately lead to the growth of your small business.

ad

How to get a better return on your advertising spend in tough times

In a challenging economy, harnessing technology to ensure you’re getting the best value for your advertising spend is a smart move.

confidence

Why SMEs need to distinguish themselves from competitors more than ever during crisis recovery

It may be tempting to pull your marketing budget in a crisis, but it’s the best time to get in front of your customers and generate positive messages.

Making digital central to your strategy in a post-COVID world

Transforming your business to make digital a central part of your strategy isn’t easy but the risk of doing nothing is now simply too high.

Four simple ways to differentiate yourself online and become the go-to brand

A brand that attracts a cult-like following has done the work to build a thriving community, engage with their audience and tell a meaningful story.

Why a side hustle is now more important than ever…and how to start

An entrepreneur reveals how she grew an online gifting business she started as a side hustle into her primary concern and a significant source of inco…

Why the Federal government should be teaching SMEs how to sell

In order to increase revenue and cashflow many SMEs need government advice on how to sell in a proactive and coordinated way.

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