Why you need to add WeChat to your marketing mix
Australian businesses are missing out on a slice of the enormous Chinese market by not adding WeChat as one of their social media platforms.
Nov 14
Australian businesses are missing out on a slice of the enormous Chinese market by not adding WeChat as one of their social media platforms.
A successful Facebook advertising campaign is about knowing not only your target market but also utilising all the tools available.
A solid lead generation strategy across all social media channels ensures that businesses are reaching the right people at all times.
The concept behind the new OnSale online marketing platform is aiming to create a more level playing field for small business who struggle to be found…
Australian SMEs should take advantage of the natural and conversational Aussie voice to market themselves to the world.
Five content ideas small businesses can utilise for effective engagement and marketing of their products and services through Instagram.
There’s no need to return to the old way of doing sales – you can build a really effective lead generation strategy using the power of Google.
Customer satisfaction is not enough – you need to be truly appreciated to generate a loyal following.
Perception of your branding will be influenced by all experiences with it, including publicity, word of mouth, advertising and marketing strategies.
Mobile phone use is at an all time high, so ensuring email marketing can be accessed via both desktop and mobile devices is vital.
The content you produce through your blog post should help influence potential customers into making a buying decision you desire them to make.
Last year over 50 per cent of Australian online sales were generated from marketplaces like eBay, Google Shopping, and Catch – without a marketplace p…
Facebook marketing is not so much about what you want to deliver, but rather what your audience wants to read.
Concerns over data privacy among consumers are hindering SMEs in their efforts to gather customer data that is critical to their sales and marketing s…
While still relatively a new channel many businesses have swiftly embraced influencers because of their reach, affordability and flexibility.
It’s better to have no proof than low proof – certain forms of social proof can hinder the goal of conversion if it appears unpopular.
