Branding - Page 3 of 18

Product labels: No big deal for small business

You can now create your labels yourself online – even if you’re just a one-man-band working out of your garage or off your kitchen table.

Is your business easily contactable and trustworthy?

Your business and personal brand needs to impress, inform and inspire action.

Building a small business by filling a gap in the market

The biggest opportunity for an entrepreneur is to be able to find a gap in the market that you can fill with your product or service.

events, schedule

How planning for big calendar events can benefit small business

Planning your content for specific events builds awareness of your business and helps you better connect with your audience.

A bigger adventure

Selling a few motorbike accessories at Freo markets was the genesis for a burgeoning adventure travel business.

New online store to boost eCommerce offering for small businesses launched

Square Online Store enables business owners to easily create a professional website that fits their brand to help grow their operations in person and …

Top five strategies you need when launching your eCommerce store

Two brothers who have made their mark on the online business community and rapidly grown their eCommerce store share their insights into how they did …

taglines, promotional materials

Taglines: the missing branding piece for many businesses

You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.

Building your small-business website: hire a designer or do it yourself?

Whether you hire a designer or build your own website, understanding your purpose and a professional-looking site should be your priorities.

Chatbots: hot or not?

The best type of chatbot is when customers are unaware they are not interacting with a human – to achieve this the automated communication needs to be…

Q&A: Non-toxic varnishes hit the nail on the head

A self-funded small business is revolutionising the products available in nail salons and through a toxin-free, eco-friendly approach to production an…


The power of voice: how branding will shape the future of eCommerce

Branding in today’s market entails being omnipresent at all times, utilising the right channels and the right strategies for greater effectiveness.

Music proves increasingly crucial in the future of marketing

“Millennials place greater importance on music in marketing, so businesses should be planning now to cater for future success with the consumers of to…

The logistics of a good logo

A logo that represents the attributes of your company can have a significant effect on customer engagement and, in turn, on company performance.

Q&A: The sweet taste of sugar-free success

A nine-year journey has taken Nexba’s naturally sugar-free drinks from the kernel of an idea formed in Mexico to the shelves of one of the UK’s larges…

Delivering your brand

It is vital your brand stands out from your competitors and creates marketing which excites customers about the potential of home delivery.