Branding - Page 17 of 19

Five communication challenges every entrepreneur faces

Your clients want their voices heard, which is why it is imperative to have a line just for them to address key communication challenges for your busi…

Bill McMurray Qualtrics

The key to effective VoC is good measurement

It’s an old management truism that what gets measured, gets done – many organisations seem to remember this when setting KPIs but forget it when r…

Along with knowing how to use social media and digital channels well can help you create awareness and set yourself up for success.

Setting up your business for success – Part 2

Knowing how to use social media and digital channels well can help you create awareness and set you up for success.

Art's resonance is the holy grail of marketing, which means it is of value to the corporate client.

Business skills are essential for creative success

There are more opportunities than ever before for creative thinkers to capitalise on their passion, craft and unique perspective – but unless you ca…

Lean how to craft an effective SME success story and transform your case studies into stories you can talk about with prospect.

How to craft an effective SME success story

Lean how to craft an effective SME success story and transform your case studies into stories you can talk about when prospecting.

Agile marketing

Why agile marketing is critical to campaign success

Conducting smaller, agile marketing campaigns and trialing various offers and value propositions lets marketers reallocate budget mid-campaign and inv…

Experiential marketing

How experiential marketing can help SMEs

Shopping malls and local stores are an ideal place for experiential marketing because they attract a large number of people searching for new products…

Tesla sponsored article

Tesla: IP drives international success

Intellectual capital, in the form of intellectual property – IP – rights, has helped steer the company from engineers in a garage to success on th…

Catriona Pollard using LinkedIn to build your brand

Using LinkedIn to build your personal brand

A completed LinkedIn profile is 40 times more likely to appear in search results.

Lauren Fried

Small business can think big – and win

Privately-owned small business carries a lot of risk, both for the actual business as well as their family financial responsibilities. But remember, y…

Australian Made

Australian Made welcomes ACCC action against importer

Country of origin claims are a particularly valuable marketing tool for businesses, as many consumers place a premium on goods that are Australian mad…

Madeline Avery online stores

How to keep the copycats at bay

Using target market profiles is an opportunity to rev yourself up and get back on the front foot – you’ve been doing this longer than your new com…

Trademarks-Wadeson, trade marks, trademark

Four simple steps to avoid costly branding mistakes

Imagine launching a new product with a national advertising campaign and having a warehouse full of branded merchandise ready to go, only to be met wi…

Oz-Town China store launch

Demand for Aussie goods in China sparks ‘Oz-Town’ store launch

The flagship ‘Oz-Town’ store was launched this month during ‘Australia Week in China’ – AWIC – festivities, showcasing a range of products…

Madeline Avery online stores

So you’ve launched an online store – what’s next?

A solid customer database is one of the most valuable marketing tools an online store can have – quite simply, existing customers are easier to sell…

Carol Haffke The Shoe Garden

How to build an engaged customer community

An engaged community is built by making the people within it feel valued. Feedback is one of the most important tools you have as a business and it’…

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