Branding - Page 17 of 18

Inside Retail Academy

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Inside Retail Academy’s future of marketing seminars will focus on empowering, educating and inspiring retail executives, retail teams and graduates

Daye Moffitt Branding

Your brand isn’t defined by how much you charge

It’s unsustainable to just become the cheapest in your market, value really works is when it’s embedded into the identity of your brand

The psychology of colour in your marketing

This fascinating infographic highlights the importance of choosing the right colours to optimise your marketing

Seven tips for designing a unique auditory experience for your brand

Nothing detracts more from an in-store or hospitality experience than poor-quality sound, so follow these to tips to ensure to optimise the auditory e…

How does an independent musician make a living in Australia, raise a family, buy a house and put some money aside?

Looking after the music – part 2

How does an independent musician make a living in Australia, raise a family, buy a house and put some money aside?

Five ways to maximise on-street visibility

Make your premises look great, with a lick of paint and extra signage, to improve its on-street visibility and, hence, the number of customers

Get real with your online presence

Get real with your online presence

Make the most of your LinkedIn profile and invest your time and energy into making your online presence an authentic representation of you.

Why small business websites succeed or fail

Advertorial Why small business websites succeed or fail What any new customer visiting your website sees on the home page is what they understand …

Competition - how to position yourself & win

Competition – how to position yourself & win

Key areas that require your attention in order to effectively position yourself and set yourself apart from competitors.

As we race to keep up with the latest social-media trend, it's easy to forget about what really matters - generating buzz over an exceptional product and brand experience.

They like you, but do they love you?

A completely digital or social-media centric approach will not deliver as strong a result as a considered and balanced multi-channel campaign.

Five key strategies for creating authentic and entertaining social-media videos that inspire your audience to hit that share button, video content

Creating shareable social-media videos

Five key strategies for creating authentic and entertaining social-media videos that inspire your audience to hit that share button.

Country of origin branding

What is country-of-origin branding & how can you make it work for you? If you make, grow or retail products in Australia, then you have a power…

New take on inbound marketing

Here’s a new take on inbound marketing Inbound marketing is the latest buzzword in business and refers to activities that bring customers in rather t…

What is a brand?

What is a brand? (hint, it’s not just a logo) Brand is a misunderstood term and a misunderstood concept, particularly for small business. A key mist…

Facebook for your business

Facebook for your business – are you there? If not, why not? To choose which social-media platform your business should be on, and how to work that…

Marketing strategy first, creativity second

Marketing strategy first, creativity second There’s no doubt the constant communication we all face from technology and the digital world is painfu…

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