Branding

Boomerangz

Q&A: Boomerangz

Fixing a perennial problem with the iconic Aussie thong has set Boomerangz on the path to becoming a global brand.

Chris Strode, Founder, Invoice2go

Making your side gig look less like a hobby and more like a business

The challenge is making your side gig look like a professional business so that potential customers take you seriously.

Business Branding , Branding Word , Brand Building Concept , Bus

You don’t have be big to build a powerful brand

Many SMEs don’t have a strong brand not because of lack of a resources or expertise, but because of their mindset.

asia-pacific export

Government commits to “unified national brand” for Australian exports

The Australian Made Campaign says that the power of consistent branding cannot be overstated in promoting Australian exports.

Amazon in Australia

Three ways local eCommerce retailers can thrive in the face of Amazon

A good delivery experience plays an instrumental role in a customer’s perception of an eCommerce brand.

eCommerce shopping

Small changes, big sales: five ways to fast-track eCommerce growth – Part 1

The fundamentals of long-term eCommerce success are easier to nail than you’d think – it’s all about becoming more customer-centric.

Market risk

Understanding market risk

Market risk – the likelihood that you can’t find a market for your new product or service – is where most new products or ventures fail.

Q&A HiSmile

Q&A: Hi Smile

As an eCommerce business the immediate goal is always conversion but we feel that you are able to accomplish both brand building and conversion with I…

Video marketing

Why an animated explainer video should be your next marketing activity

An animated explainer video has mass appeal – it is accessible to any age, gender, to the informed industry expert or the uninitiated.

Digital trends and small business

Three questions to ask before hiring a digital agency

Brand awareness in isolation is old hat – to be effective the channels you select, the messages that you put out there and their intention and require…

Olympic uniforms

Winter Olympics team unveils SME-designed formal uniforms

2018 Winter Olympics Chef de Mission says formal TIG-designed uniforms are youthful and exciting while maintaining a strong Australian feel.

Chris Strode, Founder, Invoice2go

How to build a credible brand as a one-person show

First impressions are key to solopreneurs building a credible brand that can compete for attention among the bigger names.

AMR Hair & Beauty

Q&A: AMR Hair and Beauty

How a hair and beauty products business has grown from a teenager’s start-up to a leading national distributor.

Instagram-for-SMEs

Why every business needs to be on Instagram

The top brands and businesses on Instagram have a 4.21 per cent engagement rate – this is 58 times larger than Facebook.

Alibaba

Alibaba to host eCommerce Expo for Aussie SMEs

The Expo will help open doors to new opportunities and empower SMEs and consumers to connect globally through the Alibaba ecosystem.

Australian Made

More businesses implementing “buy local” policies

Research reveals the preference for Australian made among consumers has increased almost 10 per cent in the last four years.

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