Branding

What I have learnt on my start-up journey

How an interior design made the transition to entrepreneurship and started her own fashion tech business…and what she has learnt along the way.

How to be resilient, survive and thrive during COVID-19

Being resilient is a measure of how much you want something and how much you are willing and able to overcome obstacles to get it.

Media coverage

How to get your brand into the media during a crisis

Aside from the pandemic there isn’t much happening, so plenty of media outlets that tick your boxes are going to want to share your good news.

COVID-19 survival guide for SMEs: the post pandemic brand-building blueprint

Customer experience expert Amanda Stevens answers all your questions around marketing and brand building in a post-pandemic environment.

How small businesses can leverage trends to stand out from the crowd

Understanding current design, creative, and cultural trends is one way local businesses can be unique and build stronger relationships with their cust…

Five principles you can implement today with no marketing experience

Regardless of your level of marketing experience, getting the word out about your new business venture is crucial in the early stages.

Q&A: From Bondi market to global brand

“It was the best decision so early on to bring our brand digital, where we had the power to influence shopping behaviours by the press of a few button…

Corporate uniforms

Why uniforms are still important in a changing workplace

Uniforms define what you are about as a business and ensure that your team is on exactly the same page with the business’ identity and values.

How to reach out to, connect with and retain new customers

Exceed your customers’ expectations to retain their interest and loyalty through a free gift, a birthday email or requesting feedback.

Bernadette Schwerdt

Five surprising reasons you (still) need a business card

In the midst of the rush to make everything digital, the business card still remains important in more ways than just conveying contact details.

Why you should be building a personal brand along with your business

“By building a personal brand, you grow an audience of people who like you, relate to you and want to know more about you.”

Fall in love with your business again

How to avoid the cycle of self-doubt and frustration many business owners feel after the honeymoon period of having started their own business.

end-of-year events

Celebrating achievements through end-of-year events

End-of-year events are not just about celebrating success, but also about rewarding deserving employees for their hard work and loyalty.

keeping the business afloat

The five keys to keeping your small business afloat

When a small business takes some time upfront to get organised, it can dramatically improve its outcomes in the long term.

Q&A: The coffee that’s changing the world for the better

“The beauty of Change Coffee lies in its simplicity – if you want to make a difference and help fight poverty, it’s as easy as having a cup of cof…

The path best travelled

Building a brand is more than the name on your packaging or website – it’s a collection of all the elements that you project into the world.

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