Branding

Target goal icon. Marketing targeting strategy symbol. Aim target with arrow sign. Archery or goal strategy. Colorful icon in circle button. Marketing vector

Six steps to successfully target any audience in 2019

How any business can successfully reach an audience despite the many changes in the marketing environment.

trademark, business name

Business name or trademark – what’s the difference?

In some ways, a business name and a trademark can be the same thing, but regulations in Australia distinguishes one from the other.

Logo and brand

How to build a business identity on a shoestring budget

All the big brands are already using SEO to spread brand awareness, and you need to jump on the bandwagon, too, if you haven’t already.

Ellie Martin_Avery WePrint

Product labels: No big deal for small business

You can now create your labels yourself online – even if you’re just a one-man-band working out of your garage or off your kitchen table.

Personal brand

Is your business easily contactable and trustworthy?

Your business and personal brand needs to impress, inform and inspire action.

Jessica Simes

Building a small business by filling a gap in the market

The biggest opportunity for an entrepreneur is to be able to find a gap in the market that you can fill with your product or service.

events

How planning for big calendar events can benefit small business

Planning your content for specific events builds awareness of your business and helps you better connect with your audience.

Leadership_Entrepreneurship Case Study_Graeme Sedgewick_ background image #3

A bigger adventure

Selling a few motorbike accessories at Freo markets was the genesis for a burgeoning adventure travel business.

sq-online-store-phone

New online store to boost eCommerce offering for small businesses launched

Square Online Store enables business owners to easily create a professional website that fits their brand to help grow their operations in person and …

Omar and Zane Sabré

Top five strategies you need when launching your eCommerce store

Two brothers who have made their mark on the online business community and rapidly grown their eCommerce store share their insights into how they did …

taglines

Taglines: the missing branding piece for many businesses

You don’t need to be a global juggernaut brand or a Coke, Nike, PWC, Apple to have a strong brand and business tagline.

Tara Commerford GoDaddy

Building your small-business website: hire a designer or do it yourself?

Whether you hire a designer or build your own website, understanding your purpose and a professional-looking site should be your priorities.

Mark Troester 2015

Chatbots: hot or not?

The best type of chatbot is when customers are unaware they are not interacting with a human – to achieve this the automated communication needs to be…

Miss Frankie feature image Kara Jeffers

Q&A: Non-toxic varnishes hit the nail on the head

A self-funded small business is revolutionising the products available in nail salons and through a toxin-free, eco-friendly approach to production an…

branding

The power of voice: how branding will shape the future of eCommerce

Branding in today’s market entails being omnipresent at all times, utilising the right channels and the right strategies for greater effectiveness.

Music (2)

Music proves increasingly crucial in the future of marketing

“Millennials place greater importance on music in marketing, so businesses should be planning now to cater for future success with the consumers of to…

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