Branding

Q&A: Dynamic duo the apples of the Sydneys hospitality scene’s eye

The founders of a successful hospitality business share their insights into building a unique brand and a great team.

Finding your why factor

Vistaprint want to encourage and inspire SMEs to find their why factor and become the leaders in their field.

Should your employees wear branded workwear?

Employees wearing uniformly-designed, branded workwear can help boost staff efficiency and your company’s public image.

Great Eggspectations

A 2010 Cambridge Univerity study revealed that pastured free-range eggs have twice as much Omega-3, three times as much Vitamin E and six times more V…

craft beer

How hard is it to set up a craft beer business in Australia?

The craft beer business may be lucrative, but it is also highly competitive and can be hard for one to stand out in the market.

Five things I learnt when rebranding my tech business

Rebranding is not just changing the brand name or logo, but aligning it to better reflect your business’s core values and purpose.

brand loyalty

Four principles of building brand loyalty for your start-up

The key to brand loyalty is making your brand easy to buy by solving a value problem and communicating in a way that resonates with customers.

David hook Gioliath

How a David company can find and hook the Goliath companies

A Goliath business can offer small businesses credibility and brand recognition while small business in return can offer potential new markets to expl…

Sports-tech platform takes out Start-Up of the Year award

Sportility is levelling the playing field in sports sponsorship by connecting brands to amateur teams, granting them access to affordable, professiona…

Six steps to successfully target any audience in 2019

How any business can successfully reach an audience despite the many changes in the marketing environment.

trademark, business name

Business name or trademark – what’s the difference?

In some ways, a business name and a trademark can be the same thing, but regulations in Australia distinguishes one from the other.

How to build a business identity on a shoestring budget

All the big brands are already using SEO to spread brand awareness, and you need to jump on the bandwagon, too, if you haven’t already.

Product labels: No big deal for small business

You can now create your labels yourself online – even if you’re just a one-man-band working out of your garage or off your kitchen table.

Is your business easily contactable and trustworthy?

Your business and personal brand needs to impress, inform and inspire action.

Building a small business by filling a gap in the market

The biggest opportunity for an entrepreneur is to be able to find a gap in the market that you can fill with your product or service.

events

How planning for big calendar events can benefit small business

Planning your content for specific events builds awareness of your business and helps you better connect with your audience.

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