Branding

Branding

Three logo design trends for 2019

Your logo should be able to connect with your audience while being in touch with the trends in the business world.

print, digital, channel

Print vs. digital: which channel is relevant for your customer?

To help you understand which channel may be best for your customer base, here are the repsective benefits of print and digital marketing.

Sue Parker

Lifting the lid on personal branding

Strong and enticing personal branding is vital to stand out in that ocean – especially for service businesses.

Brand vector text with employers working on branding design. Flat Isometric people illustration isolated on blue background. Can use for web banner, infographics, hero images.

The mystical power of “brand”

Brand is vital – protect it carefully and make sure that every customer experience is a good one.

pitch, conference

Five tips that will take a conference to the next level

Having a presence at a conference can be the ideal way to get you closer to your audience or expand your target market.

success formula

The recipe for small-business success

The recipe for business success entails having the right values and attitudes that puts emphasis on focus.

Multi color coloring crayons arranged on a white background

The colour of your branding impacts your bottom line

Colour is an overlooked yet important element that helps make your brand stand out to your customers.

Madame Flavour_Corrine Noyes

Q&A: The secret is in the blend for flavoursome start-up

“Women all around the world are connecting with the need for me-time and managing our wellbeing, and I believe that’s where tea comes into play.”

Monsta

Leveraging social media to compete with the big boys

How a manufacturing entrepreneur used social media to take on, and compete with, the giants of the DIY industry.

Status anxiety Q&A image

Q&A: Taking the anxiety out of designing a successful business

A focus on quality and design has seen a boutique leather goods brand expand online and in store, both here and abroad.

platform

What’s in a name? For an app, a lot

An app’s name plays an important part in its branding, so it’s important to choose a name that will appeal to potential users.

Business Branding , Branding Word , Brand Building Concept , Bus

A crash course in optimising your business branding

Perception of your branding will be influenced by all experiences with it, including publicity, word of mouth, advertising and marketing strategies.

Writing note showing Influencer Marketing. Business photo showcasing Endorser who Influence Potential Target Customers

The power of influencers in small business

While still relatively a new channel many businesses have swiftly embraced influencers because of their reach, affordability and flexibility.

sponsorships

The power of sponsorships and naming rights for small business

“Sponsorships and naming rights make for a wise decision if you are looking to boost your business profile and want to give back.”

CX

Is CX the goldmine to a successful brand?

Creating truly outstanding CX begins with businesses understanding their customer’s psyche.

Branding

The importance of business branding for small businesses

Nailing your business branding creates a key delineation from your competitors and is great for marketing purposes.

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