Branding

Building your brand through content creation – Part 1

The essential steps to mastering the art of creating the type of content that really grabs your audience’s attention and builds your brand.

Q&A: Ringing in a change of career a winning move for jewellery designer

“About year five when we started showing at Jewellery shows and signed on our first retailers is when I finally realised I didn’t have any doubts left…

The underbelly of LinkedIn: how to protect your personal brand

With over 645 million global members, 10 million of whom are in Australia, LinkedIn is a must-have for networking, sales, marketing and branding.

Finding your “Why” – your small business recipe to success

Vistaprint want to encourage and inspire SMEs to find their why factor and become the leaders in their field.

uniform

Why a uniform refresh is vital to help your brand stand out

The uniform is an often overlooked but important element in ensuring the consistency and clarity of your brand’s identify.

public relations

How public relations can grow your SME

Public relations is more believable and effective than advertising because it strives to build authenticity and trust in your brand.

influence

How to build a brand out of your influence

An entrepreneur couple share their tips as to how small-business owners can make use of their influence in building and growing their businesses.

Three tips for a successful 2019/20 financial year

Planning, automation of mundane tasks and a targeted marketing and branding strategy are key to growth in the new financial year.

Creating a standout personal brand

Your personal brand should be the intersect of how you perceives yourself, how you are perceived by others, and how you aspire to be perceived.

brand Australia

Why leveraging “brand Australia” is key to driving an export strategy

”Australian Made” transcends how and where our products are made – when customers buy ”Australian Made” they are buying our core values.

Q&A: Dynamic duo the apples of the Sydneys hospitality scene’s eye

The founders of a successful hospitality business share their insights into building a unique brand and a great team.

Should your employees wear branded workwear?

Employees wearing uniformly-designed, branded workwear can help boost staff efficiency and your company’s public image.

Great Eggspectations

A 2010 Cambridge Univerity study revealed that pastured free-range eggs have twice as much Omega-3, three times as much Vitamin E and six times more V…

craft beer

How hard is it to set up a craft beer business in Australia?

The craft beer business may be lucrative, but it is also highly competitive and can be hard for one to stand out in the market.

Five things I learnt when rebranding my tech business

Rebranding is not just changing the brand name or logo, but aligning it to better reflect your business’s core values and purpose.

brand loyalty

Four principles of building brand loyalty for your start-up

The key to brand loyalty is making your brand easy to buy by solving a value problem and communicating in a way that resonates with customers.

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