Baybridge Lawyers High Res

Why branding is important in franchising

“Many small businesses engage our offices to establish a new business or product without very much consideration to the brands.”

Q&A T H Brown

Q&A: Crafting a future from the past

An iconic furniture brand is relaunched by a third generation member of the founder’s family who quits the IT industry to honour his forebears’ legacy…

instagram, social media

How to spot a fake Instagrammer

As more rely on digital influencers to promote products and services, determining real influences from fake ones on Instagram is crucial.


Using the branding bare necessities – Part 1

If you’re messaging the intricate details of your product or service offering on first exposure, you’re misrepresenting your brand.

Q&A Allerton Swimwear

Q&A: Swimming against the tide

An independent Aussie brand is doing things differently and creating luxury swimwear from recycled materials in an ethical way.

Social Media

What your social media strategy needs in 2018

Your social media strategy in 2018 needs to ensure your digital presence is maximised to its best potential.

How to tell when your business is suitable for franchising

How to create a franchise business

Getting into the franchise business requires an awful lot of work but seeing your brand become a household name is every franchisor’s dream.


WeChat creating Chinese business for Aussie brands

China’s largest social-media platform WeChat enables it’s 3 million active Australian users to buy Aussie brands on behalf of their friends and relati…

Social Media

The newest social media tools for SMEs

As social media is continuously evolving, there are new tools available that SMEs can use to further business and reach a wider audience more effectiv…


Q&A: Boomerangz

Fixing a perennial problem with the iconic Aussie thong has set Boomerangz on the path to becoming a global brand.

Chris Strode, Founder, Invoice2go

Making your side gig look less like a hobby and more like a business

The challenge is making your side gig look like a professional business so that potential customers take you seriously.

Business Branding , Branding Word , Brand Building Concept , Bus

You don’t have be big to build a powerful brand

Many SMEs don’t have a strong brand not because of lack of a resources or expertise, but because of their mindset.

asia-pacific export

Government commits to “unified national brand” for Australian exports

The Australian Made Campaign says that the power of consistent branding cannot be overstated in promoting Australian exports.

Amazon in Australia

Three ways local eCommerce retailers can thrive in the face of Amazon

A good delivery experience plays an instrumental role in a customer’s perception of an eCommerce brand.

eCommerce shopping

Small changes, big sales: five ways to fast-track eCommerce growth – Part 1

The fundamentals of long-term eCommerce success are easier to nail than you’d think – it’s all about becoming more customer-centric.

Market risk

Understanding market risk

Market risk – the likelihood that you can’t find a market for your new product or service – is where most new products or ventures fail.


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