Branding

Branding

Branding 101: What your small business needs to make a first great impression

Branding entails more than “just the visuals” – it includes every face of your operation, from customer support to the website and your social-m…

Michael Patishman, BizTech Enterprise Solutions

Five tips for small businesses navigating digital transformation

A good digital transformation strategy requires the ability to move quickly to respond to your customers.

New system eliminates superannuation clearing house requirements for SME owners

Super fund for small business focuses on Australia’s future

The super fund company aims to support the changing needs of Australian SMEs.

How to conduct audit for your corporate uniform

The key steps to creating a uniform dress code

Ensure that the uniform dress code you impose on your team is suitable and practical for their roles.

Internet Of Things

2017 marketing trends to keep SMES ahead of the pack

Include videos, personalisation and the IoT in your campaigns to keep on top of 2017 marketing trends.

ISB TV David Penglase

Watch: Fast-track trust to win more sales

Trust is paramount – even if you have the products and services your customers want, they won’t get them from you if you don’t present them and …

Alice Mentiplay Sensis

Five simple steps to grow your social media presence

Effectively ramping up your social media presence revolves around using the right platforms to reach your customers.

online-digital-reputation

Three ways to protect your brand’s digital reputation

Maximise the impact of your digital reputation – it is your currency in doing business today.

Micheal Jankie - PoweredLocal

How to fight negative feedback before it’s even posted online

One of the downsides of the digital revolution is that, for small business, online negative reviews can make or break you.

Nigel Collin

How to successfully compete with the giants

The secret to being able to compete successfully with big players is still good old-fashioned quality service.

Chris Strode, Founder, Invoice2go

Keep the cash flowing: five ways to secure repeat customers

People who trust your brand can be more than repeat customers – they become important advocates for your business.

Freshly baked homemade bagels with onion sesame seed poppy seed cream cheese and butter.

5 & Dime Bagels – baking up business success

Baking quality bagels based on traditional cooking methods forged the success of this homegrown brand.

Corporate uniforms

Seven simple ways to accessorise corporate wear for women

Adding your own personality and style to your corporate wear can be achieved with one or two statement items.

Employer Branding

How to market your business as an employer of choice

Being an employer of choice basically means that people really want to work for you.

customer experience CX

How customer experience programs drive better business results

Customer experience programs should be a priority for every business looking to develop a strong brand.

How to play big as a small guy

How to play big as a small guy

Your brand can influence your net worth so position yourself correctly to play big.

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