Branding

Business Branding

How to define your brand identity

A strong brand identity will set your business apart from your competitors.

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The power of colour in branding

The choice of colour in branding plays a major role in how your customers perceive your brand’s personality.

Labels

Follow these steps to create the perfect product label

There’s plenty of information that you’re legally obliged to add to your product label, from nutritional information and storage advice, to barcod…

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The value of brand influencers

Brand influencers are one of today’s most popular marketing tools, due to their influence in their own digital spheres.

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New international day recognises importance of small business

A resolution was adopted unanimously at the UN General Assembly in April to celebrate the contribution and importance of small business for the econom…

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Growth hacking tips to market your small business

Growth hacking offers creative and innovative ways to help drive business growth.

Digital Marketing

Seven steps to marketing success on a shoestring

The road to marketing success is now easier with businesses having more access than before to affordable marketing tools.

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Why should a small business bother with PR strategy?

When deciding if you need to have a PR strategy remember that people are far more willing to purchase a product reported on by trusted media.

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How to make giving back a part of your business journey

Giving back is not only good for the community and your chosen charity, it’s also great for the business and your marketing strategy.

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Three key signs your brand is under threat

Managers should therefore think about how your brand stands out, where it should be playing, and how to get it there.

office-uniform

10 office uniform guidelines to ensure your investment pays off

Make your employees aware of why they are wearing the uniform and how they should be wearing it with office uniform guidelines in the workplace.

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Agile marketing a cost-effective and efficient solution for SMEs

These key agile marketing tips will relieve the pressure and make all the difference to your marketing success.

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How to establish your business on Instagram

Instagram 101 for any business is to be visual, be consistent and know your target audience.

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Try new things in marketing

Marketing methods are changing all the time – particularly online – and best way to learn these methods is to try them out.

Branding Advertising

Growing your business and building your online brand

Giving your online brand or business a personality is a sure-fire way to help cut through everyone else’s noise.

Aussie marketers still find content a “key obstacle” impeding success

Why content marketing must be true to the brand to be engaging

Brands need to make their content marketing relevant and appealing to the public or it risks becoming part of the clutter, especially small businesses…

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