Advertising

Customer experience

The reality of ratings and reviews

The “power of the herd” leads your prospective customers to put a lot of faith in the ratings and reviews of people they don’t know and will never m…

facebook-mobile-marketing

Last-minute Christmas marketing tips for SMEs

Facebook’s ANZ head of small business shares her last-minute Christmas marketing tips.

Content marketing

Big learnings for small business

The ability to measure the impact of your content marketing is the most effective way in knowing how to improve upon a strategy.

Q&A HiSmile

Q&A: Hi Smile

As an eCommerce business the immediate goal is always conversion but we feel that you are able to accomplish both brand building and conversion with I…

Digital advertising

Getting the most from Google and Facebook hyperlocal advertising

Hyperlocal advertising tools help your brand get the most from its advertising spend and cut through the Facebook/Google advertising noise online.

Online Advertising Mobile

Essential Pay Per Click testing tips for beginners

Pay Per Click testing should prioritise your copy – ensure you’ve included words that entice people to click your ad.

SEO

Combine search and social to grow your business

To get the most from your marketing spend you need to ditch the silo mentality and start using search advertising and social media in tandem.

Social media marketing

It’s time to prioritise online marketing

Social media, email and Google ads are the three cornerstones of an effective online marketing strategy.

Live Chat

Reduce your marketing costs

By having Live Chat on your site your customers can immediately get the answers they desire and it reduces the shopping around factor.

Matthew Ball Optus

Six ways to ensure customers remain profitable during EOFY

While you’re more focused on admin tasks than usual customers may be heading to a competitor because you’re not available at their convenience.

Andrew Mumford Message Media

Getting your message across

Text messaging is a simple and affordable marketing and planning tool for small business.

Branding Advertising

Growing your business and building your online brand

Giving your online brand or business a personality is a sure-fire way to help cut through everyone else’s noise.

Digital Marketing

Why online business isn’t always so simple

Now more than ever you need to be creative and to constantly look for ways to drive sales at a reasonable price to make a success of your online busin…

OOH advertising - bus stop

How the new digital frontier of advertising is throwing SMEs a lifeline

Advertising in the digital age can bewilder SMEs but digital out-of-home (OOH) advertising is simple and effective.

OLYMPUS DIGITAL CAMERA

Love at first site

For online stores initial impressions are important so pay attention to the details to build trust and then sales.

Issue 16 Page 66

The right fit…

A successful fitness entrepreneur believes social media is a great and cheapest way to get your brand in front of your target market.

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