Sales & Marketing

Australian-made

It’s our time: how you can support “Australian Made”

In October, Prime Minister Scott Morrison announced a new $1.5 billion plan to fund Australian Manufacturing over the next four years.

independent retail

Mapping an independent retail strategy for the future

Small independent retailers have the ability to be more adaptable and flexible in adopting the strategies customers need in 2021.

mobile era, digital

SMEs swiftly going digital in the wake of COVID-19

Over half of SMEs have successfully shifted to e-commerce and digital contactless payment technologies to combat the impact of the pandemic.

How SMEs can use TikTok to build their business

Despite the controversy it has garnered recently, TikTok can be a powerful tool for small businesses, especially in reaching a younger demographic.

video interviews

The pivot to video that is powering small businesses

Small businesses are recognising the power of video for everything from live events to marketing, customer engagement and communications.

Just send them a text: leveraging SMS for business

Effective SMS communications facilitate higher customer engagement and conversion with an average response rate of 30 per cent.

Small business, big rewards – why customer loyalty programs matter

Loyalty programs make customers feel appreciated and valued, and, therefore, more likely to support and promote your business.

Marketing strategies for B2C versus B2B

For B2B marketing, the number one priority is lead generation – seeking out prospects to target and interact with in order to make the sale.

Q&A: The perfect cuppa for mums

How Jordana Edwards and her mum turned a market stall into a multi-million dollar tea business with a brand designed to help new mothers.

The science of social

Your content is how you show up on social media – it is the messaging your community sees and it represents the journey you take your followers on.

CX, success, personal experience

Personalised experiences the key to customer loyalty

The next era of personalisation is about simplifying purchasing decisions for customers, using technology to serve hyper-targeted experiences.

Iso insights

Mothers used the iso slow-down to critically re-evaluate their lives – what was working, what wasn’t – and to set new goals.

How to be part of the Australian natural and organic products boom

Demand for natural and organic products has surged during this pandemic and there’s a huge opportunity for Aussie businesses to capitalise on it.

consumers

Post-pandemic consumer preferences revealed

New research highlights a shift in consumer preferences since the pandemic, with online retailers the biggest winners in a tough time.

How being strategic can help your business and team

If you want your small business to prosper and grow you need a strategic plan and the flexibility to adapt for ongoing changes.

Is marketing automation right for you?

Marketing automation it delivers a highly-personalised customer experience, improving your chances of converting leads into customers.

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