How to define your brand identity
A strong brand identity will set your business apart from your competitors.
Aug 18
A strong brand identity will set your business apart from your competitors.
The thriving experience economy is pushing retailers to find ways to create facilitate meaningful relationships with their customers.
A personalisation engine acts as a shopper’s favourite local sales assistant.
SME usurps big business to win Business Excellence and Service Excellence categories at Australian Business Awards.
By having Live Chat on your site your customers can immediately get the answers they desire and it reduces the shopping around factor.
The experiences shared by small-business owners around the world show that in today’s digital world the challenges in engaging in international trad…
There is no “one size fits all approach” when it comes to measuring UX.
New Fair Work case just one of a number involving Pizza Hut in recent times.
A childhood hobby burgeons into a successful enterprise for a creator of hand-made jewellery.
Small businesses can become more consumer-centric through personalisation, selling experiences and involving local communities.
A lack of marketing resources leaves small businesses trailing their mid-tier counterparts in the race to attract customers.
Chatbots go beyond just being the latest buzzword – they actually add value to the bottom line.
The choice of colour in branding plays a major role in how your customers perceive your brand’s personality.
Not knowing when deliveries will show up is a huge bugbear that can drive customers to choose another brand.
Omnichannel retailing involves a consistent experience for the customer between a company’s offline and online channels.
However busy you are maximise your customer experience offering by letting your customers know you appreciate them.
