Sales & Marketing

Q&A: The young entrepreneurs designing their future

Two Brisbane teenagers have taken the plunge into the world of businesses, selling handmade, eco-friendly their calico bags at local markets and via o…

eating

What new eating trends mean for small business

COVID-19 supply chain issues mean we’re eating less meat, a fact small businesses in the food sector can take advantage of.

Pump it up

For every sale you make that is higher in value, your average dollar sale will increase and your revenue will grow from there.

online sales

Five key strategies to increase sales online to boost revenue

It is not enough for your business just to be online, you have to make sure your online presence really reaches your target audience.

What I learnt starting a business as a young mum

How an 18 year old single mum went from living off government benefits to starting a business of her own…and then another.

payment systems

Exploring new payment systems could help your business: here’s how

From gift cards to “buy now, pay later” schemes, offering different payment systems to your customers helps increase your chance of a sale.

Five marketing mistakes small-business owners make

Five marketing mistakes that can easily become learning opportunities that will ultimately lead to the growth of your small business.

Q&A: Adapting fashion to make it more inclusive

Australia’s first adaptive fashion marketplace ism on a mission to get the fashion industry to have a more inclusive mindset when it comes to disabil…

Developing customer loyalty

Increasing customer loyalty rates by five per cent lifts profits by 25 to 95 per cent, so it is well worth the investment of time and energy.

commercialisation

Commercialisation – far from a linear process

A brilliant solution that solves a well-known problem is just one tiny step in, commercialisation which is a far more difficult process.

Digital defamation – how to protect your business online

Digital defamation law is going through a monumental, but incremental, period of change so it’s vital SMEs keep up to date and reduce their risk.

Back to basics: the fundamentals that are critical for business survival

Even during a pandemic, the fundamentals remain the same – customers still have problems, and businesses are still here to help solve those problems.

ad

How to get a better return on your advertising spend in tough times

In a challenging economy, harnessing technology to ensure you’re getting the best value for your advertising spend is a smart move.

sustainability, ethical

Aussie consumers prioritising ethical and sustainable products

Research reveals 85 per cent of us want retailers and brands to be more transparent as to where their products come from and how sustainable they are.

social media presence

Social media time-saving tips for SMEs

There are numerous social media channels out there, but they won’t all suit every business – figure out which ones will work best for you.

Q&A: Between the sheets with an innovative couple

Personalising the buying experience and embracing augmented reality has resulted in rapid growth for a Melbourne couple’s bed sheets business.

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