Sales & Marketing


Why you need to add WeChat to your marketing mix

Australian businesses are missing out on a slice of the enormous Chinese market by not adding WeChat as one of their social media platforms.

Facebook ads

Top tips on using Facebook advertising for your small business

A successful Facebook advertising campaign is about knowing not only your target market but also utilising all the tools available.

giving back, communties

Small businesses return $50 billion to local communities

Small businesses are reinvesting more into their local communities this year, giving back to charities, schools, clubs, and local sponsorships.

lead generation

How to boost lead generation on social media in a sales slump

A solid lead generation strategy across all social media channels ensures that businesses are reaching the right people at all times.

growth hacking

Eight ways to grow your business

A strategic overview of all the factors you need to address to be able to effectively grow your business.

GotheHand Team

Aussie firm takes on the Internet giants

The concept behind the new OnSale online marketing platform is aiming to create a more level playing field for small business who struggle to be found…

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Q&A: Rebooting your body to find the elixir of youth

We wanted to create supplements both organic and Australian made, given that Aussie-made stands for world-class quality, especially in Asia – a regi…


What’s in a name? For an app, a lot

An app’s name plays an important part in its branding, so it’s important to choose a name that will appeal to potential users.

Trust word written on wooden block. Building trust business concept.

Why trust is the most valuable of all business assets

Trust can be easily established but just as easily broken and once it’s broken it can take years to reestablish.

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Selling in an Australian voice

Australian SMEs should take advantage of the natural and conversational Aussie voice to market themselves to the world.

Nicolette Maury pic

Small business hacks right at your fingertips

Online accounting is often a challenge for small-businesses owners, but here are a few hacks that can help make the process easier.

instagram, social media

Five key content types for businesses on Instagram

Five content ideas small businesses can utilise for effective engagement and marketing of their products and services through Instagram.

lead generation

How to fine tune your lead generation

There’s no need to return to the old way of doing sales – you can build a really effective lead generation strategy using the power of Google.

NoteCube image

Q&A: Love and appreciation cubed

NoteCube is an innovative and lasting way of letting friends or family know how much you love them.

How to win small-business customer loyalty

The great myth of customer satisfaction

Customer satisfaction is not enough – you need to be truly appreciated to generate a loyal following.

Business Branding , Branding Word , Brand Building Concept , Bus

A crash course in optimising your business branding

Perception of your branding will be influenced by all experiences with it, including publicity, word of mouth, advertising and marketing strategies.


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