Sales & Marketing

Talent_Influencing CX through your people_Karen Gately

Tapping into talent

The simple reality is customer experience is directly tied to the depth of talent your team offers and ultimately how they choose to behave.

multichannel

Three ways to avoid common multichannel selling mistakes

“While adopting a multichannel strategy can no doubt be advantageous for a business, not having the right processes and systems in place can be disast…

Target goal icon. Marketing targeting strategy symbol. Aim target with arrow sign. Archery or goal strategy. Colorful icon in circle button. Marketing vector

Six steps to successfully target any audience in 2019

How any business can successfully reach an audience despite the many changes in the marketing environment.

Tara Commerford GoDaddy

Three ways to engage your customers while they’re on the go

Businesses should have a mobile strategy to effectively engage with a market that has further embraced mobile technology.

Customer Service

Customer service: the tool for the trade

A small-business owner’s tips on how to create an exceptional customer service experience that attracts positive feedback and more customers in the pr…

Word cloud concept illustration of marketing strategy

Four reasons why your marketing strategy may be failing

As the key consumer buying season comes to a close, reevaluating current marketing strategies and finding what is failing could save your brand.

Chris Strode, Founder, Invoice2go

Tradies with spark

As a contractor it is important to remain competitive on price with others in your area, however, it is just as important not to undervalue yourself.

content

Shutterstock to provide SMEs access to high quality content and services

Shutterstock’s new self-serve API subscription plans will support the growing content needs of SMEs.

trademark, business name

Business name or trademark – what’s the difference?

In some ways, a business name and a trademark can be the same thing, but regulations in Australia distinguishes one from the other.

Digital boost to sales, headless commerce

How headless commerce will keep your business a step ahead

Going headless provides businesses the flexibility to improve commerce technology and boost customer engagement, without sacrificing one for the other…

Business, Technology, Internet and network concept. Young businessman working on a virtual screen of the future and sees the inscription: Insight

New partnership aims to unlock access to consumer insights

Tech start-up Glow and US research firm Dynata offer businesses have access to consumer insights of 60 million people in over 90 countries.

Miniature two people sitting on white keyboard Online shopping with a shopping cart and shopping bags delivery service using as background shopping concept and delivery service concept with copy space

A seamless retail solution for independent retailers

Vend and BigCommerce are helping independent retail businesses reach millions of customers across the globe through new sales channels.

Aussie-SMEs-turn-to-e-commerce3.jpg

New technology accelerates online shopping growth

Thanks to evolving technology, online shopping is expected to grow and by 2030, one in two purchases will be made digitally.

Jovana Vujnic

Personalisation in the next wave of automation

Personalising messages has made automation more “human”, helping businesses engage their market more effectively.

marketplace, get ahead

Five ways your customers can help you get ahead

Due to the power of word of mouth and “word of mouse”, the customer experience is emerging as the most potent marketing strategy.

Logo and brand

How to build a business identity on a shoestring budget

All the big brands are already using SEO to spread brand awareness, and you need to jump on the bandwagon, too, if you haven’t already.

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