Sales & Marketing


New international day recognises importance of small business

A resolution was adopted unanimously at the UN General Assembly in April to celebrate the contribution and importance of small business for the econom…

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Going Glocal: connectivity creating new business opportunities

Faster broadband is opening up glocal growth opportunities for SMEs to reach new markets while enjoying the freedom of staying local.

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Growth hacking tips to market your small business

Growth hacking offers creative and innovative ways to help drive business growth.

Digital Marketing

Seven steps to marketing success on a shoestring

The road to marketing success is now easier with businesses having more access than before to affordable marketing tools.

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Are your consultancy proposals letting you down?

Make your consultancy proposals stand out by avoiding these five rookie mistakes.

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Stop surviving and start thriving

This video presents easily-implemented strategies to rectify communication issues, thereby increasing the chances we move from survive to thrive.

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Five essential marketing automation tips for SMEs

The multiple activities that you need to perform to achieve marketing automation and make it work for your business.

Customer Service Feedback

Customers say online retailers ignore their feedback 40 per cent of the time

A significant proportion of shoppers believe their feedback for online retailers never reaches someone who can enact change.

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Moments that matter: a smile sets the world apart for SMEs

SMEs rank seeing a customer’s smile as the most rewarding thing in business according NAB’s Moments that Matter report.

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Why should a small business bother with PR strategy?

When deciding if you need to have a PR strategy remember that people are far more willing to purchase a product reported on by trusted media.

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How to make giving back a part of your business journey

Giving back is not only good for the community and your chosen charity, it’s also great for the business and your marketing strategy.

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Implementing an effective customer experience strategy

A deep understanding of customer needs, empowered by data, is key to an effective customer experience strategy.

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nbn 101: what businesses need to know about broadband speeds

An nbn information campaign aims reduce confusion over how to get the quickest broadband speeds.

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Four ways to kick-start your small business from a first-quarter lull

First-quarter lull is a source of struggle for SMEs but you can maintain positive cashflow with these simple steps.

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Three key signs your brand is under threat

Managers should therefore think about how your brand stands out, where it should be playing, and how to get it there.


Managers and employees divided on marketing success

SMEs followed the overall trend of managers believing more than their employees that their campaigns were bringing marketing success.


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