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The biggest ChatGPT mistakes you’re making in your business
While ChatGPT and similar AI tools offer huge opportunities for content creation, they are not a set-and-forget solution...
Six sales metrics your small business should analyse in 2024
The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.
ARA predicts $400 million boost to Easter spending
Cementing Easter as a family celebration, the 18-34 age group will spend the most on sweets, totalling $800 million thro...
AI is the best solution for small-business marketing
Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
More Aussies taking advantage of loyalty programs
Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.
As consumers return to offices, physical stores are eating into online sales
Around 45 per cent of the respondents said that they never purchased items at thrift stores, charity shops, marketplaces...
Small businesses experiencing their largest decline since the pandemic
The Index's drop to 89 points in December is the largest single-month decline since April 2020, when the economy was ess...
How to effectively pitch your small business to the media
Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...
IMG names Australian Fashion Week’s 2024 Next Gen winners
The winners will also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers.
Retail sales crept up in January, ABS data shows
Cafes, restaurants, and takeaway sales grew 2.5 per cent to $5.38 billion while food sales went up 1.9 per cent to $14.2...