Sales & Marketing

instagram, social media

Show me proof

More and more small businesses are recognising the power of Instagram and the part it can play in their marketing strategy.

delivery investment, delivery managmeent

Five reasons to consider an integrated mailing and parcel sending solution

Research by Pitney Bowes shows the parcel shipping market continues to grow steadily, with Australian volume reaching 864 million in 2018.

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Six Christmas marketing tips for your business

Research is key to any campaign – look at your results from last year’s Christmas marketing and identify what worked and what didn’t.

Bernadette Schwerdt

What a pitch!

Pitching is the art of communicating what you do, why you’re different and why people should do business with you – and a way to generate new busine…

Australian Made

New partnership to support to Aussie manufacturers

“Aussie manufacturers produce innovative products to some of the highest quality standards in the world, which makes them ideal for gifting year-rou…

Asian expansion

SMBs look to lucrative Far East opportunities

Australia and Hong Kong have signed a free trade and investment agreement, which sees all tariffs on goods originating between the two eliminated.

optimise website

Three ways to optimise your small business website

Due to advances in technology, you can now optimise your small business website and benefit from knowing that it’s working just as hard as you are.

A healthy business

“We have found that using a wide combination of marketing strategies has allowed us to build a trustworthy, robust brand and also have measurable data…

The strongest link

If you are a professional business, it’s a fait accompli that LinkedIn is the number one platform – in 2019 Aussie members reached the 10-million ma…

business impact

Four ways to improve your small business’s impact on the world

Ensuring your small business is built on positive values and working for the benefit of humanity creates impact that goes beyond business success.

summer shopper

Three ways to adapt your marketing this summer

Take a look at your sales data for last summer and focus on what sold best – there’s no need to reinvent the wheel, just pick the low-hanging fruit.

adapt to adopt success

The five “must-haves” for a successful business

Online resources and platforms are moving ahead the gig economy, helping everyday people build and sustain a successful business.

LinkedIn

How to get more comments, likes, and shares on LinkedIn to grow your business

Sharing the right type of content on LinkedIn is a great start but you also need to ask your audience for their input and compel them to want to respo…

innovator

Beware the overly zealous innovator

As an innovator test the market with the MVP and then continually upgrade the product with new and better applications and features that add value.

CX, success, personal experience

It’s not just business, it’s personal

The personal touch is vital to success in business today – according to research more than 70 per cent of consumers expect a personalised experience.

Five key strategies for creating authentic and entertaining social-media videos that inspire your audience to hit that share button, video content

Looking at video content through a business lens

Video content is the way forward as two-thirds of people understand information better and faster when it’s communicating visually.

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