Sales & Marketing

Set The Bar Q&A feature image 633 x 350

Q&A: Setting the bar high in the fight against diabetes

A brother and sister duo are producing snacks with properties that balance blood sugar levels, are anti-inflammatory and help those with diabetes.

Nigel Collin

Exploring digital territory

How small businesses can leverage and benefit from digital sales and marketing when they are not a digital or social media specialist.

Tara Commerford GoDaddy

Building your small-business website: hire a designer or do it yourself?

Whether you hire a designer or build your own website, understanding your purpose and a professional-looking site should be your priorities.

Mark Troester 2015

Chatbots: hot or not?

The best type of chatbot is when customers are unaware they are not interacting with a human – to achieve this the automated communication needs to be…

hotel industry

What food and beverage providers can learn from the hotel industry

The hotel industry has been successful in taking back control of their customer relationships and accurately capturing customer data.

Word writing text Content Marketing And Planning. Business concept for Advertising Promotion optimization strategies Messenger Room with Chat Heads Speech Bubbles Punctuations Mark icon.

Five reasons your business should do content marketing

Every SME should look at content marketing as an investment to ensure the growth of their business.

Miss Frankie feature image Kara Jeffers

Q&A: Non-toxic varnishes hit the nail on the head

A self-funded small business is revolutionising the products available in nail salons and through a toxin-free, eco-friendly approach to production an…

Sophie Musumeci image #2

Marketing is all about building relationships

Real Entrepreneur Mums has grown in two years from a couple of groups in Sydney’s Hills district to 11 communities in Sydney and one each in Adelaid…

Omnichannel flat isometric vector concept. Customers surrounded by many communication types with seller.

The powerful tool whose potential so many businesses are neglecting

Omnichannel deployment and the use of AI are innovations that will win the hearts and wallets of consumers moving forward.

Pickstar image #4

Sports stars come out to play

Pickstar is a platform that opens up access to many of Australia’s biggest sports stars to the fans and the general public.

instagram, social media

How to start a small business on Instagram

Aside from using Instagram to compliment a website or physical store, it’s also possible to build an entire small business around the platform.

branding

The power of voice: how branding will shape the future of eCommerce

Branding in today’s market entails being omnipresent at all times, utilising the right channels and the right strategies for greater effectiveness.

cloud-migration

SMEs prioritise the cloud and customer lifetime value

Half of the SMEs surveyed view the cloud as the most efficient way to optimise the customer journey.

Branding

Three big personal branding mistakes you might be making right now

Your personal branding is not always what you say about yourself, it is what Google says about you.

regional

Five simple steps to profitability in regional areas

Regional towns don’t tend to have as many potential clients as big cities – the trick is to understand where your skills fit and ensure that there a…

Social media marketing

The realities of social media marketing

Contrary to the expectation of many business owners, social media marketing alone does not guarantee the success of your product or service.

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