Sales & Marketing

LinkedIn company page

Why you should be using LinkedIn to boost your sales

LinkedIn is one of the best ways to keep your sales pipeline filled with qualified prospects in a consistent and professional manner.

Paper sheet with text MARKETING PLAN on table

How to get the biggest bang for your marketing buck

Even on a limited budget, small businesses can create a viable marketing plan that can attract customers and stimulate growth.


Delivery “arms race” intensifies but small businesses can still compete

Personalisation and a focus on customer service can help small businesses compete as larger retailers introduce shorter delivery times.


Personal branding tips for olderpreneurs

We are living longer, looking younger and social norms are changing rapidly – an ideal environment for olderpreneurs to fulfill their ambitions.

Nicolette Maury pic

Three ways to keep your business on top of digital technology trends

Two case studies illustrate how recognising, and adapting to, new trends in digital technology can help a small business thrive.

Lily Toma Giselle&I

The five unspoken truths of starting a business for babies and kids

You might have the most mind-blowing idea for starting a business, but if it’s not user-friendly it just won’t work.


Small business branding essentials

An investigation of the critical elements when it comes to your branding essentials so you create the right perceptions in the mind of the marketplace…

Cheap Loans

How leveraging a business loan could benefit your retail business – Part 2

If you are planning to expand your business into new channels you may need a business loan to bridge the gap until you start generating extra sales.

lead, sales

Why your leads are not converting to paying clients

Getting leads is one thing, but turning them into paying customers requires greater customer interaction and understanding.

Digital marketing

The dos and don’ts of digital marketing

A guide to the basic dos and don’ts of digital marketing so you can make informed decisions about how your business appears online.

Chris Strode, Founder, Invoice2go

Top mistakes to avoid if you want repeat customers

Repeat customers are key to building a strong reputation and ensuring the long-term success of a small business.

Search Engine Optimization Data Digital SEO Concept

Five signs you have picked the right SEO agency

How to get the best value and results from an SEO agency so you get real, measurable results for your business.

web shopping ecommerce online icon vector illustration design

The rise of the online marketplace

Researchers predict the online marketplace will account for 66 per cent of business-to-consumer online retail spend by 2022.


How SMEs can use Instagram’s new Shopping feature to reach a global audience

Instagram’s new Shopping features aims to empower the marketing efforts of SMEs by providing increased and better quality customer interaction.

social media

Frustrated with your Facebook ROI? Here are five social media alternatives

With its privacy concerns, dwindling organic reach and rising advertising costs, SMEs should begin looking at viable social media alternatives to Face…


Loyalty program to reward shoppers transacting with eBay retailers

eBay and flybuys have partnered in a loyalty program that will reward shoppers transacting with 40,000 Australian retailers on eBay.


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