It’s our time: how you can support “Australian Made”
In October, Prime Minister Scott Morrison announced a new $1.5 billion plan to fund Australian Manufacturing over the next four years.
Jan 19
In October, Prime Minister Scott Morrison announced a new $1.5 billion plan to fund Australian Manufacturing over the next four years.
Small independent retailers have the ability to be more adaptable and flexible in adopting the strategies customers need in 2021.
Over half of SMEs have successfully shifted to e-commerce and digital contactless payment technologies to combat the impact of the pandemic.
Despite the controversy it has garnered recently, TikTok can be a powerful tool for small businesses, especially in reaching a younger demographic.
Small businesses are recognising the power of video for everything from live events to marketing, customer engagement and communications.
Effective SMS communications facilitate higher customer engagement and conversion with an average response rate of 30 per cent.
Loyalty programs make customers feel appreciated and valued, and, therefore, more likely to support and promote your business.
For B2B marketing, the number one priority is lead generation – seeking out prospects to target and interact with in order to make the sale.
How Jordana Edwards and her mum turned a market stall into a multi-million dollar tea business with a brand designed to help new mothers.
Your content is how you show up on social media – it is the messaging your community sees and it represents the journey you take your followers on.
The next era of personalisation is about simplifying purchasing decisions for customers, using technology to serve hyper-targeted experiences.
Mothers used the iso slow-down to critically re-evaluate their lives – what was working, what wasn’t – and to set new goals.
Demand for natural and organic products has surged during this pandemic and there’s a huge opportunity for Aussie businesses to capitalise on it.
New research highlights a shift in consumer preferences since the pandemic, with online retailers the biggest winners in a tough time.
If you want your small business to prosper and grow you need a strategic plan and the flexibility to adapt for ongoing changes.
Marketing automation it delivers a highly-personalised customer experience, improving your chances of converting leads into customers.