Sales & Marketing

Blackswallow-56

Q&A: Black Swallow

Despite having no prior business experience, Alex Baro and Catherine Wong managed to find success with their online fashion retailer business Black Sw…

ANDERSON Kerry Book 2016 1 ols

Rejuvenated for Christmas

Penalty rates are prohibitive for many small businesses that simply provide a living for the owners and little profit to spare.

eCommerce shopping

Six eCommerce tips to boost Christmas sales

Smaller e-tailers operate in niche markets, so use this to your advantage to attract shoppers who are after a more specialised gift.

Online retail sector in Australia continues to mature

Online SMEs to clean up as Aussies prepare for Christmas

“If you’re the owner of a service business without a website, you could potentially be missing out on new customers, new revenue streams and having …

Sendle

Logistics key to success over holiday season

One in five Aussies make address errors when ordering online so, to avoid sending parcels to the wrong address, double check the address is valid.

Boomerangz

Q&A: Boomerangz

Fixing a perennial problem with the iconic Aussie thong has set Boomerangz on the path to becoming a global brand.

Customer experience

The reality of ratings and reviews

The “power of the herd” leads your prospective customers to put a lot of faith in the ratings and reviews of people they don’t know and will never m…

Digital Business Transformation

Small businesses run big risk in the face of digital economy

Research reveals many small businesses are yet to truly embrace the technology that will enable them to survive and thrive in the digital economy.

Innovation – do you practice what you preach?

What is innovation?

If you chose to adopt the definition of innovation as “Change that Adds Value” it’s clear that using innovation to create new products reduces mar…

Franziska Iseli and Christo Hall

Is the “Silly Season” silly for business owners?

“While everyone thinks their customers are on holidays and distracted, in fact, they are often less distracted and have more time to view your promoti…

Customer Service

Improving customer service by making it personal for workers

While most workers will do their best to provide excellent customer service in all conditions, they still value feedback highly.

Chris Strode, Founder, Invoice2go

Making your side gig look less like a hobby and more like a business

The challenge is making your side gig look like a professional business so that potential customers take you seriously.

Amazon in Australia

Amazon officially launches in Australia

Amazon launches today and – according to a UBS report – could steal two per cent of retail sales within five years of entering Australia.

Black Friday

Black Friday goes off the boil despite heavier discounting

“While sales volumes for Black Friday stayed relatively the same as the previous year, spending dropped.”

Business Branding , Branding Word , Brand Building Concept , Bus

You don’t have be big to build a powerful brand

Many SMEs don’t have a strong brand not because of lack of a resources or expertise, but because of their mindset.

SEO advice Creativ Digital

DIY SEO for small businesses

Effective SEO strategy starts with identifying the correct keywords for your products.

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