Sales

Sales Archives

digital communication

How to reach eager shoppers and boost online holiday sales with email marketing

As an extremely cost-effective channel for most small businesses, email marketing provides a convenient way to reach eag...
holiday season

Small businesses optimistic about festive season bonanza

Over half Australia's small businesses are expecting expect a strong holiday season that they hope will help them recoup...
customer service, customer satisfaction, loyalty

Five ways to stellar customer service post-COVID

Businesses can restore some stability to their customer and client base through responsive, empathetic service and genui...

Shop Small campaign aims to accelerate small businesses’ recovery

Almost a third of Australia's small businesses say that without strong sales over the Christmas period they won’t be abl...
ideal customer

Why creating an ideal customer is more important than selling a service

While developing a business requires the creation of products and services to sell to a customer, what is even more impo...
post-pandemic, restrictions

Modest bounceback for small businesses on the back of easing of restrictions

"The latest Xero Small Business Index data highlights how it’s likely it will take a while for small businesses impacted...
eCommerce tips, abandoned cart, e-commerce

Surge in online spending marks permanent shift toward eCommerce

Social media eCommerce has grown significantly in the past year, with the average Aussie is spending $35 a month via soc...

Websites of brick-and-mortar retailers outperforming online-only stores

"It is now increasingly important that retailers provide shoppers with seamless omnichannel experiences to meet their in...
pics, photos,

How to take DIY pictures for your eCommerce store

Taking your own product photography will dramatically improve your eCommerce site and really set you apart from your com...
Emails, business email, deliverability

Mastering email marketing

If you’re not earning a good proportion of your revenue via email marketing it’s possible you are leaving a chunk of mon...