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How to reach eager shoppers and boost online holiday sales with email marketing
As an extremely cost-effective channel for most small businesses, email marketing provides a convenient way to reach eag...
Small businesses optimistic about festive season bonanza
Over half Australia's small businesses are expecting expect a strong holiday season that they hope will help them recoup...
Five ways to stellar customer service post-COVID
Businesses can restore some stability to their customer and client base through responsive, empathetic service and genui...
Shop Small campaign aims to accelerate small businesses’ recovery
Almost a third of Australia's small businesses say that without strong sales over the Christmas period they won’t be abl...
Why creating an ideal customer is more important than selling a service
While developing a business requires the creation of products and services to sell to a customer, what is even more impo...
Modest bounceback for small businesses on the back of easing of restrictions
"The latest Xero Small Business Index data highlights how it’s likely it will take a while for small businesses impacted...
Surge in online spending marks permanent shift toward eCommerce
Social media eCommerce has grown significantly in the past year, with the average Aussie is spending $35 a month via soc...
Websites of brick-and-mortar retailers outperforming online-only stores
"It is now increasingly important that retailers provide shoppers with seamless omnichannel experiences to meet their in...
How to take DIY pictures for your eCommerce store
Taking your own product photography will dramatically improve your eCommerce site and really set you apart from your com...
Mastering email marketing
If you’re not earning a good proportion of your revenue via email marketing it’s possible you are leaving a chunk of mon...