PR & Communications
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The ‘silent majority’ have a beef with brands
Analysing the survey responses, Customology concluded that customers are not always treated as well as they should be by...
Impactful marketing strategies for any small-business budget
Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...
How to be the face of your brand
By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.
The secret to a successful small business is excellent customer service
Prioritising customer service, engaging in open communications and building strong relationships is the key to success i...
The media loves a good story
The issue a business solves and the story behind that issue is the engine room, and the business just comes along for th...
How video will increase your product’s online sales copy
Among many benefits, video content provides businesses with an interesting way to differentiate their products from thos...
The secret to SMEs who survive tough times? Strategic marketing
Strategic marketing is about taking an objective look at how these tactics align with your business, and questioning whe...
What we can learn from the Super Bowl for your next event
As small businesses, we may not have millions in budgets., however, we can create buzz by simply releasing limited sneak...
Three reasons your small business isn’t reaching its audience
Taking the time to get the foundations right means that you don't waste time throwing spaghetti at the wall to see if it...