PR & Communications

PR & Communications Archives

How small businesses can use TikTok to grow their business

With over 3.5 million users across Australia and roughly 7 hours of daily Australian consumer usage, TikTok offers huge ...

The ‘silent majority’ have a beef with brands

Analysing the survey responses, Customology concluded that customers are not always treated as well as they should be by...

Impactful marketing strategies for any small-business budget

Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...

How to be the face of your brand

By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.
sins of customer service

The secret to a successful small business is excellent customer service

Prioritising customer service, engaging in open communications and building strong relationships is the key to success i...

The media loves a good story

The issue a business solves and the story behind that issue is the engine room, and the business just comes along for th...

How video will increase your product’s online sales copy

Among many benefits, video content provides businesses with an interesting way to differentiate their products from thos...

The secret to SMEs who survive tough times? Strategic marketing

Strategic marketing is about taking an objective look at how these tactics align with your business, and questioning whe...

What we can learn from the Super Bowl for your next event

As small businesses, we may not have millions in budgets., however, we can create buzz by simply releasing limited sneak...

Three reasons your small business isn’t reaching its audience

Taking the time to get the foundations right means that you don't waste time throwing spaghetti at the wall to see if it...