PR & Communications
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What to do when you have to promote your small business through public speaking
Before stepping onto the stage or in front of an audience, take the time to put pen to paper and clearly define the key ...
How to create a viral content calendar without damaging your brand
Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
How small business can leverage UGC success in 2024
One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...
AI is the best solution for small-business marketing
Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
How to effectively pitch your small business to the media
Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...
Why SMEs should declare 2024 ‘Year of the AI Dragon’
Whether your business is micro or medium, there will be countless occasions upon which you would benefit from an image t...
Overcoming a marketing challenge: How the truth, laid bare, can set you free
The campaign not only empowered the client, but also reached out to the wider community of women who have experienced do...
Google to shut down business profiles websites in March
Once your new website is ready, update your Google Business Profile, social media and any other online presence profiles...
Five tips to nail your marketing in 2024
Your unique way of doing things is why someone will choose you - stop trying to 'out-teach' your competition and instead...
Five ways small businesses can set junior marketers up for success
A versatile in-house marketer is like a general practitioner, skillfully diagnosing problems and bringing in the right s...