Branding
FollowBranding Archives
The digital scams costing small businesses
While success isn't free, the investment you make in your business is the bedrock of long-term prosperity and resilience...
Underground Spirits creating a local Canberra drop with global appeal
Community engagement in and around Canberra has been a vital factor in the growth of Underground Spirits.
Why ‘collectable aesthetics’ are a lucrative marketing trend to consider in 2024
The allure of exclusivity, coupled with minimal investment, positions the 'collectable aesthetics' trend as a valuable m...
How to create a viral content calendar without damaging your brand
Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
Q&A: Heralding a new era of beauty
Beyond their product lineup, Ashlleigh Polocki and Jessica Leonard are shifting conversations around the beauty industry...
The biggest ChatGPT mistakes you’re making in your business
While ChatGPT and similar AI tools offer huge opportunities for content creation, they are not a set-and-forget solution...
More Aussies taking advantage of loyalty programs
Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.
IMG names Australian Fashion Week’s 2024 Next Gen winners
The winners will also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers.
Crafting success at home: Strategies to boost visibility for your small business
Your craft products are the heart of your business, so make sure you highlight them prominently across digital and print...
Business urged to embrace the opportunities the Lunar New Year offers
Australian products appeal to Chinese consumers as they are perceived to be clean, organic, safe, and authentic.