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B2B Expo 2107, B2B eCommerce

The four essential steps to strategy execution in B2B

B2B sales strategies must into account who are the key decision-makers, their priorities, their expectations and how they buy.

risk

Business risk: a new year review for small business

Preparedness is key when it comes to risk management – nobody is 100 per cent insulated against risk, but we should all take steps to be prepared for …

How to build a customer avatar and market towards them

Determining and buiding your customer avatar will help you create a marketing strategy that is more effective in reaching your target audience.

Five ways to spoil your business post Valentine’s Day

The aftermath of Valentine’s Day is a good opportunity to remind yourself why you do what you do and to fall in love with running your business once a…

cafe, franchise

Sydney café operator to face court over alleged payroll shortfall

A former Sydney café operator will face court after allegedly ignoring an FWO order to make up the underpayment of an employee “without reasonable ex…

crisis to opportunity, future, optimistic

Embracing innovation boosts SMEs’ optimistism

Over two-thirds of SMEs surveyed in a new study feel more comfortable than ever about diversifying or launching new products or services.

strategies

Growth strategies – keep it simple

One of the strategies you can utilise to grow your business and increase profits is through process innovation, and it’s actually simple to implement.

Sentient data analytics Teradata

Why all businesses must have a data analytics strategy

It’s common for SMEs to view data analytics as something big organisations do, but they should realise that it is applicable to everyone in business…

marketing, traits of a successful business owner, challenges

Back with a bang: five ways to supercharge your marketing in 2021

The beauty of personalised marketing is the fact that it allows you to easily to run two or more campaigns simultaneously.

opportunities

How to set up your SME to thrive in a post-COVID-19 world

The businesses that are preparing to meet the needs of a post-COVID world are the ones that will be successful going forward.

deferrals

Renewed demands for financial safety net for lockdown-affected SMEs

CPA Australia has criticised the Federal, state, and territory governments for treating businesses as an “afterthought” when imposing lockdown measure…

working from home, work from home

ASBFEO calls for affordable childcare for women in small business

Prohibitively high childcare fees mean that mothers have to spend more time at home looking after their kids rather than growing their business.

Q&A: Grooming a barbershop experience with a difference

“What if we could combine the look, feel, and quality of a classic barbershop with the beauty services and experience of a salon where men can truly r…

Woohoo! Woohah take events virtual

It took Woohah just four days to pivot to virtual and hybrid events with the creation of Studio45, one of the largest ready-to-use studios in Melbourn…

How to maximise business success with a digital supply chain post-COVID

As a digital supply chain, electronic data interchange (EDI) can help retailers and suppliers with an easier, automated procurement process.

Facebook withdrawn from Aussie newsfeeds

Treasurer Josh Frydenberg said that talks with Facebook on the proposed media payment law would continue after a “constructive discussion” with its CE…

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