Brand loyalty

Positioning your brand in the sweet spot

Four key principles to positioning yourself right in the sweet spot between mass and class and getting your product to sell.

Glowing gauge showing high risk on black risk management concept 3D illustration

Why taking a risk is key to entrepreneurial success

The entrepreneur embraces risk in every facet of their life and it is what drives them to perform.


How customer experience management will evolve in 2018

You need to differentiate on CX because nine out of 10 customers are willing to pay significantly more for a better experience.

New political party

New political party Small Business Matters launched

A councillor who led the campaign for local businesses affected by Sydney’s light rail works has launched new party Small Business Matters to give SME…

Payment times – time for action

B2B pay solution to solve financial challenges for SMEs

B2Bpay is designed to improve the way SMEs pay expenses while accruing rewards and streamlining their business processes.

Strengths and weaknesses

How to find your selling strengths and weaknesses fast

The most effective way to identify selling strengths and weaknesses in the sales cycle is to start at the end.

Employee morale

Six trends to watch in employee experience

Getting employee experience right is critically important because engaged employees contribute significantly to revenue growth.

Product developmend cycle concept . Knob with stages of product development. Idea. 3d illustration

The importance of an MVP

Every piece of functionality costs you money so focus on getting your product down to MVP and invest more once you’ve got customer feedback.


Myer, Country Road onboard for Instagram shopping launch

Instagram shopping is not a paid advertising feature, and the platform will not be charging a commission on items sold to customers who have used the …

cafe franchisees

Han’s Café franchisees penalised for underpaying workers

Two Han’s Café franchisees were penalised a total of $80,000 for having deliberately underpaid 49 workers.

Business Branding , Branding Word , Brand Building Concept , Bus

Using The Branding Bare Necessities – Part 2

If your audience does not respond favourably to your branding efforts it is more likely due to the messaging rather than the product or service itself…

employment contracts

How well do employment contracts hold up in court?

How to maximise the chances of your employment contracts holding up in court, and those instances in which exceptions may apply.

Happy easter logo against colorful easter eggs and easter bunny

Five mistakes business owners make during Easter public holidays

Businesses should plan public holidays like Easter with thought and precision to ensure business continuity.

New system eliminates superannuation clearing house requirements for SME owners

New super clearing house now available

The SBSCH is the ATO’s online superannuation payment service that is now available to eligible small businesses.

loans, payday loans, business loans, bank loan

Small businesses urged to check bank loan contract terms

The ASBFEO revealed that some banks failed to comply with the unfair contract terms legislation regarding bank loan for small businesses.


Facebook Groups fertile ground for small business

Facebook Groups are an ideal vehicle for small businesses that do not have big budgets to spend on marketing rely on organic connections to grow.


FREE NEWS BRIEFS Get breaking news delivered