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Zoe Aitken

Zoe Aitken is the Head of Consulting at leading behavioural science and innovation consultancy Inventium. Zoe has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. Prior to working at Inventium, Zoe worked for a global snacking manufacturer in strategy, innovation and consumer insights roles. This was where her love for innovation was ignited, when she spent three years working in Switzerland in their Global Chocolate Innovation Team. Prior to that, Zoe worked as a senior market research consultant supporting organisations with customer-centricity. Zoe has significant experience working in the FMCG industry as well as the Government, not-for-profit, utilities, automotive, entertainment and financial services sectors.

From the author

compete, innovative

How the world’s most innovative companies survived 2020 to thrive in 2021

Shifting from survival mode into a growth mindset starts with creating the right environment that promotes resilience an...

Five lessons from Silicon Valley’s most innovative companies

Key lessons form some of the world's most innovative enterprises that small businesses can adopt to fast-track their own...