Yovanka Loria is a hairstylist-veteran turned accidental entrepreneur. With over 25 years' experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles, and New York, Yovanka started a home salon and a side passion project following the birth of her kids. Realising there was a gap in the market for good quality hand-tied extensions, Yovanka developed her own line of luxury extensions in 2018. Within two years, her extensions became a nationwide phenomenon. Stylists from across Australia were reaching out to become exclusive stockists, coveting her extensions and method. In 2020, Yovanka formed an international collaboration to offer her products to hairstylists across America. ‘Yovanka Loria Extensions’ is now a global brand stocked in over 60 salons across Australia, and 400 in the United States.