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Viktoria Darabi

Viktoria Darabi - Inside Small Business

buyer personas

Uncovering buyer personas for hyper-targeted marketing

Digging into buyer personas helps you to uncover what people like about your product and what their priorities were when they chose to buy from you.


Outsourcing with confidence

Top tips on minimising the risk involved with outsourcing a key back office function, area of operations or project within your business.

Niche competitive advantage for small business and start-ups

A niche competitive advantage lets you focus on the target that you wish to reach with specific and effective strategies.

Re-examining your “why” using critical thinking tools

It is important that you have the right tools in place to ensure you are asking the right questions in your critical thinking exercise.

Never let a good crisis go to waste

The COVID crisis means we need to adapt rapidly to survive and thrive as “what the world needs” and “what the world is willing to pay for” changes.

Does your social storytelling sizzle?

Storytelling is a powerful way for your brand to cut through digital noise by engaging in meaningful interactions with existing or prospective custome…

Developing customer loyalty

Increasing customer loyalty rates by five per cent lifts profits by 25 to 95 per cent, so it is well worth the investment of time and energy.

How you can infuse kindness into your brand

As an enduring human trait, it is important that we let kindness shine through in our business and our brand to resonate with our customers.


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