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Viktoria Darabi

Viktoria is a food culture tourism consultant specialising in the culinary tourism, events and hospitality industries. She is a graduate of Le Cordon Bleu’s Masters of Gastronomic Tourism and a US James Beard Foundation Scholarship recipient. Over three decades she has been a proactive champion, advocate, mentor and coach for small business in Western Sydney. At present she is a specialist food & beverage, hospitality, tourism, events, marketing, bushfire and COVID disruption advisor for Business Connect. By combining her skills in entrepreneurship, marketing, tourism and gastronomy, she helps SMEs, NGOs, LGAs, DMOs and clusters showcase their regions’ distinctiveness by leveraging their food and drink culture, producers, agriculture, food heroes, culinary tourism trends and experiences for profits. Her skills and passion as both a small-business owner and corporate contractor, is wholly focused on bringing together - people, food trends, tourism, events and marketing in innovative ways to mitigate disruption, foster sustainable economic development and build social cohesion in communities.

From the author

The COVID experience and the value proposition canvas

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Uncovering buyer personas for hyper-targeted marketing

Digging into buyer personas helps you to uncover what people like about your product and what their priorities were when...
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Outsourcing with confidence

Top tips on minimising the risk involved with outsourcing a key back office function, area of operations or project with...

Niche competitive advantage for small business and start-ups

A niche competitive advantage lets you focus on the target that you wish to reach with specific and effective strategies...

Re-examining your “why” using critical thinking tools

It is important that you have the right tools in place to ensure you are asking the right questions in your critical thi...

Never let a good crisis go to waste

The COVID crisis means we need to adapt rapidly to survive and thrive as "what the world needs" and "what the world is w...

Does your social storytelling sizzle?

Storytelling is a powerful way for your brand to cut through digital noise by engaging in meaningful interactions with e...

Developing customer loyalty

Increasing customer loyalty rates by five per cent lifts profits by 25 to 95 per cent, so it is well worth the investmen...

How you can infuse kindness into your brand

As an enduring human trait, it is important that we let kindness shine through in our business and our brand to resonate...