About Author


Troy McKinna

Troy McKinna - Inside Small Business

The path best travelled

Building a brand is more than the name on your packaging or website – it’s a collection of all the elements that you project into the world.

Four short-cuts to start-up success

You may have a great start-up idea, and you equally might be very clear on the problem that it solves, but servicing one person is not a business mode…

brand loyalty

Four principles of building brand loyalty for your start-up

The key to brand loyalty is making your brand easy to buy by solving a value problem and communicating in a way that resonates with customers.


FREE NEWS BRIEFS Get breaking news delivered