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Tracy Sheen

Tracy Sheen, known as 'The Digital Guide' is a highly accomplished author and speaker in the fields of technology, small business, and marketing. Tracy won the prestigious Australian Business Book of the Year Awards 2021 and Best Technology Book for her book "The End of Technophobia". As one of 23 'Entrepreneurship Facilitators' appointed by the Australian Federal Government, she has worked to upskill small-business communities with a focus on regional and rural areas. Tracy has facilitated thousands of workshops and webinars on a wide range of digital topics and is a sought-after speaker for small-business audiences across Australia. Her expertise and impact in the field have also earned her recognition as a judge for esteemed industry awards, including The Australian Web Awards and the Australian Business Book Awards.

From the author

It’s time to find out what AI can do for you

Once you realise you're already reliant on some very sophisticated technology, it's only a small step to test the waters...

Why overcoming technophobia is the key to rebuilding small business

Most technophobes realise digitising their business could have huge upsides, but they don’t know where to start or whom ...