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Tara Salmon

Tara Salmon is the CMO of MessageMedia, a global mobile messaging company that helps businesses of all sizes – from SMEs to enterprise level – better connect with customers. Tara has over 15 years’ experience in marketing, including building digital and email/SMS marketing teams and campaigns to drive effective customer engagement.

From the author

eCommerce tips, abandoned cart

Boost your eCommerce abandoned cart recovery with two-way text reminders

Globally, $260 billion worth of sales are lost from customers adding items to their cart and then forgetting to complete...

Three ways to improve engagement through SMS marketing

Integrating SMS into marketing automation workflows can help businesses elevate their marketing campaigns, making them m...