From the author
Brand strategy: let’s start at the beginning
Branding has become a lost art in small business because it’s not easy, it doesn’t spit out immediate metrics and it’s n...
Brand before metrics
A business with a solid brand foundation in place helps provide favourable metrics that will enable its growth.
Using The Branding Bare Necessities – Part 2
If your audience does not respond favourably to your branding efforts it is more likely due to the messaging rather than...
Using the branding bare necessities – Part 1
If you're messaging the intricate details of your product or service offering on first exposure, you’re misrepresenting ...
The importance of typography in branding
Typography is an art form in and of itself and so you need to strategically match it with the identity you want for your...
The power of colour in branding
The choice of colour in branding plays a major role in how your customers perceive your brand's personality.