From the author
How to increase return on marketing investment
Tracking return on marketing investment is a challenge in this age of digital marketing with heralding more marketing sp...
Five ways to use data to grow your business from day one
Save the valuable data from online reviews – the good and the bad as both allow you to take action and improve customer ...
Australians embrace the experience economy as they reach “peak stuff”
The thriving experience economy is pushing retailers to find ways to create facilitate meaningful relationships with the...
Make scaling your business easier with data
Data capture and analysis takes the guesswork out of scaling your business.
Why using customer feedback is vital to navigating today’s competitive retail space
Being able to collect and analyse customer feedback directly can give you a valuable edge on your competitors.
A happy customer is a returning customer
How understanding how to ensure a happy customer is your key to a successful business.
Three top tips to make 2017 your best business year yet
2017 could be your best business year by making customers happy and promoting your brand with an effective marketing cam...
Three technologies SMEs need to succeed
This new technology isn’t particularly complicated to install, or even prohibitively expensive, and each solution can de...
Staying ahead with technology
The key technology practices to invest in as a start-up.