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Sophie Jillings

Sophie Jillings - Inside Small Business

How to increase return on marketing investment

Tracking return on marketing investment is a challenge in this age of digital marketing with heralding more marketing spend than ever, so here are som…

Customer experience

Five ways to use data to grow your business from day one

Save the valuable data from online reviews – the good and the bad as both allow you to take action and improve customer experience.

CX, success, personal experience

Australians embrace the experience economy as they reach “peak stuff”

The thriving experience economy is pushing retailers to find ways to create facilitate meaningful relationships with their customers.

Big data

Make scaling your business easier with data

Data capture and analysis takes the guesswork out of scaling your business.

Why using customer feedback is vital to navigating today’s competitive retail space

Being able to collect and analyse customer feedback directly can give you a valuable edge on your competitors.

A happy customer is a returning customer

How understanding how to ensure a happy customer is your key to a successful business.

Three top tips to make 2017 your best business year yet

2017 could be your best business year by making customers happy and promoting your brand with an effective marketing campaign.

New technology

Three technologies SMEs need to succeed

This new technology isn’t particularly complicated to install, or even prohibitively expensive, and each solution can deliver significant benefits b…

Staying ahead with technology

The key technology practices to invest in as a start-up.

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