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Sonya Michele

After 20+ years in the corporate world, a moment of serendipity began my journey into small business. With the desire to create something beautiful beyond a mere functional accessory, coupled with healthy dose of blissful ignorance, dog&boy launched in 2015 - telling stories through design, creating stunning original print scarves and fashion. dog&boy is stocked in over 150+ independent boutiques and lifestyle stores throughout Australia as well as exporting to the USA. Despite an intense corporate career, nothing prepared me for small business ownership. It’s a continual journey of missteps, learnings, tears and laughter. I value the opportunity small business brings of genuine connection and the chance to make a small difference along the way.

From the author

Don’t blame the virus – that’s a cop-out

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The home truths you need to hear before starting a business

There’s a huge problem in small business – too many are unprepared and miss the core fundamentals.

Growing your small business through exporting

There are generally no immediate big-wins in exporting - it is a slow, steady and strategic process that will get you th...