From the author
Is it crazy to launch a new product or business right now?
Paradoxically, this could be a great time to launch a new business - leaders are created in challenging times, and that ...
Getting to know your dream buyer
When your dream buyer sees a testimonial from someone whose biggest frustrations were solved by your product or service ...
Turning strangers into satisfied paying customers
Diving straight in and trying to nail "cold sales" is a recipe for disaster - nurturing potential customers and building...
Why failure is critical to business success
Failure may not be an achievement to be proud of, but it enables businesses to push boundaries further than immediate su...
Six steps to a high-performing website
So much traffic now comes from mobile such that if your website doesn't adapt to all the different screen sizes you're g...
Six eCommerce tips to boost Christmas sales
Smaller e-tailers operate in niche markets, so use this to your advantage to attract shoppers who are after a more speci...