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Ron Ferdinands

Chief of Customer Experience and ilume co-founder Ron Ferdinands is a creative thinker who sees the world as infinite possibilities. An ex-lawyer (Freehills) who studied an MBA, Ron eschewed a more traditional management consultancy path to jump straight into branding and advertising and never looked back. Working for industry heavyweights such as Dentsu Aegis and McCann, Ron moved on from senior strategy positions before founding his consultancy, Think Ahead Consulting, helping companies solve some of their biggest challenges. Ron's contribution to ilume pays homage to his favourite dog, Henri (a Westie), who has shown Ron the wonder of unconditional love.

From the author

Start-ups: the most important question to ask isn’t what you think it is

"Why should we exist?" is not a common question entrepreneurs ask but such a personal question helps provide a greater s...