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Robyn Haydon

Robyn Haydon - Inside Small Business

Five ways to take a whole-of-business approach to development – Part 2

Problems can arise when we treat business development as a function, and not an intention.

Five ways to take a whole-of-business approach to development – Part 1

The purpose of business development is to build value that customers can buy, whereas the purpose of sales and marketing is to go out and sell value.

Intangibility – the problem with selling services

Value is like a snowflake – no two commercial value propositions are ever exactly the same, so truly understanding value you’re offering is the key …

Snowflakes and the art of selling services

The trick to understanding and selling services in a competitive market place.

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