Rob Adams

A high school dropout from Sydney’s Northern Beaches, Rob Adams never intended to climb the corporate ladder. Instead from a young age he had sights set on being the founder of a tech company, his passion for app design and business proving the perfect synergy. Eventually he came across the 'dark kitchen' phenomenon and was spurred by shopping restrictions imposed during the COVID-19 pandemic. Rob seized the opportunity to develop SEND in 2020, along with his co-founder Aurbind Sharma.