User Image

Rakshnna Pattabiraman

Rakshnna Pattabiraman’s wealth of experience from being a journalism graduate has greatly influenced her to look and be curious about everything. Rakshnna comes to Inside Retail with three plus years of content writing experience, including internships, in-house and in the freelance setting. Rakshnna is passionate about writing on-voice, brand specific content that drives traffic and loves working with brands that are quirky, unconventional and downright innovative to their core.

From the author

Immune to interest rates, young Aussie consumers are splurging

Growth in spending on dining in the year's first quarter is led by millennials who have overtaken Baby Boomers as the la...

ACCC urges social media regulatory reform, eyeing data collection, fake reviews

The report found Facebook-parent Meta possessing a "significant market power" as Australians spend more time on Facebook...
digital consumer

Online sales slow this year as inflation bites

International demand for Australian brands suffered in the first quarter as overseas sales slipped six per cent, but wer...

ARA co-launches scholarship for women leaders in retail

Last year, Wesfarmers OneDigital GM of finance, Virginia Leaf, won the Women Leaders in Retail CEW Scholarship.

Adaptive clothing label unveils glamorous Unwrapped range

The new range's design addresses specific considerations of durability, pressure sores, dexterity, temperature control a...

Food-delivery start-ups Milkrun and CoLab collapse into administration

Milkrun is winding down operations while they still have a sufficient cash balance that ensures their people and supplie...

Retail group welcomes pause on interest rate hikes

The NRA say that the government should consider providing relief packages for businesses that are at risk of shutting do...

Retail job vacancies plunge after seasonal peak

The Australian Retailers Association have welcomed the reduction ion retail job vacancies but warned it could merely ref...

Retail sales surge in February – but how much is inflation?

Paul Zahra of the Australian Retailers Association said that inflationary price increases are mostly driving retail spen...

Study reveals 13.5 million Australians use food-delivery apps and websites

The biggest growth in the use of food-delivery apps and websites was recorded in the 14-24 years age group.