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Rakshnna Pattabiraman

Rakshnna Pattabiraman’s wealth of experience from being a journalism graduate has greatly influenced her to look and be curious about everything. Rakshnna comes to Inside Retail with three plus years of content writing experience, including internships, in-house and in the freelance setting. Rakshnna is passionate about writing on-voice, brand specific content that drives traffic and loves working with brands that are quirky, unconventional and downright innovative to their core.

From the author

New marketplace targets Aussie mums

Vendors can enjoy promotional support including social activation, focus groups, EDM inclusion, reviews, product samplin...

Australia’s top 10 suburban online-shopping hotspots revealed

Eight suburbs in Melbourne are among the top 10 online shopping suburbs nationally since the city lived through 109 days...

Retail welcomes expansion of national plastic recycling fund

The ARA said the initiatives will give retailers more options to embrace the circular economy, improve recycling rates a...
cafe franchisees, franchisee, compliance, cafe businesses

Victorian sick leave plan for casual workers dubbed ‘illogical’

The scheme will provide five days or 38 hours of paid or carers leave for workers in a host of sectors in which many of ...

eCommerce tipped to account for 25 per cent of retail sales within three years

Analysts have proposed that the disruptions entailed by the pandemic have been instrumental in the way global eCommerce ...

ABS data shows a retail rebound in January

The accommodation and food services sectors continue to fare poorly in terms of the probability of defaults and payment ...

Global probe launched into supply-chain cartel conduct

A multilateral group will share intelligence and use existing international cooperation tools to help detect cartel cond...

Victoria and NSW ease COVID restrictions impacting retailers

The ARA described the easing of restrictions as a "show of good faith to business and the community that pandemic protoc...

December retail sales mark solid end for COVID-impacted year

December’s ABS figures show Victoria leading the states in growth, with sales up 6.5 per cent year on year, followed by ...

Most retailers adopt negative outlook in wake of COVID ‘wrecking ball’

Retailers are seeking urgent expansion of exemptions to the mandatory isolation of close contacts to include all retaile...