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Rakshnna Pattabiraman

Rakshnna Pattabiraman’s wealth of experience from being a journalism graduate has greatly influenced her to look and be curious about everything. Rakshnna comes to Inside Retail with three plus years of content writing experience, including internships, in-house and in the freelance setting. Rakshnna is passionate about writing on-voice, brand specific content that drives traffic and loves working with brands that are quirky, unconventional and downright innovative to their core.

From the author

Australia’s social commerce market tipped to top $2.67 billion this year

The gross merchandise value of social commerce transactions is predicted to reach $5.17 billion by 2028.

Retailers relieved by Senate’s stalling of controversial workplace bill

According to ARA, the bill marks the third round of reforms in less than a year and is part of the “most intense rollout...

Convenience remains king for eCommerce success

In the past year, clothing, shoes, and fashion were the most popular online purchase categories while Amazon continues t...

Research finds shoppers bear the brunt of higher business overheads

Though 99 per cent of retailers reported being impacted by macroeconomic pressures, 62 per cent of direct-to-consumer re...

Queensland snack food family business My Berries wins manufacturing award

The company’s facility is located a “stone’s throw” from raspberry, strawberry and blackberry farms allowing them to cre...

As food prices soar, retailers face a discretionary spending downturn

National Retail Association CEO Greg Griffith said the “lack of impact” from mid-year year sales shows how far consumer ...

Another 1.3 billion consumers will shop online by 2027

To capitalise on the growing market, the research recommends payment service providers develop open payment platforms to...

Non-alcoholic drinks retailer Sans Drinks eyes online focus to rescue brand

The downsizing will reduce the website’s 600 SKUs to 80, keeping premium offerings including the Sans Drinks’ own brands...

Retailers welcome $60 million hard-to-recycle plastics funding

Australian Food and Grocery Council CEO Tanya Barden said the funding will boost the ability of food and grocery compani...

Shoppers cautious of spending online, reveals Auspost study

One in four Australian customers have turned to an online retail subscription such as loyalty programs and bundling serv...