Rachael Ferguson

From the author

Taking big, calculated risks

To begin reducing risk, assess the market - identify competitors and find a minimum of three points of differentiation b...

A 10-step COVID-19 plan for small business

How small businesses can be able to address the challenges brought by the COVID-19 and protect their business even in th...

Five tips to prepare your mind, body and business for 2020

Smaller achievable goals for both your own mind and for your your business are better than unrealistic ones that are unl...