Customer Experience
Cross-device is the key to understanding your customer
Cross-device today requires the merging of customer information at every possible point throughout their shopping journey – whether it’s a mobile …
Apr 26
Cross-device today requires the merging of customer information at every possible point throughout their shopping journey – whether it’s a mobile …
Criteo research reveals that 70 per cent of shopping app users are likely to change their opinion of a retailer if they have a negative app experience…
A personalisation engine acts as a shopper’s favourite local sales assistant.
There is a staggering 133 per cent increase in visitors to travel websites at the beginning of January.
Creating these long-lasting relationships relies on more than just click-through marketing; conversion at the point of sale is the ultimate goal.
Creating a personalised cross-channel marketing campaign is no easy task – brands must take the time to identify all the different connection points…
Here’s an idea of what your future mobile strategy could be: Contextual location will be key to mainstream retail experiences ten years from now, en…
The attribution process allows marketers to break down and observe the customer’s journey, gaining a better understanding of the relationships between…