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Pressy Sankaran

Pressy Sankaran - Inside Small Business

Cross-device is the key to understanding your customer

Cross-device today requires the merging of customer information at every possible point throughout their shopping journey – whether it’s a mobile …

What Aussies really want from shopping apps

Criteo research reveals that 70 per cent of shopping app users are likely to change their opinion of a retailer if they have a negative app experience…

The profit engine: personalisation

A personalisation engine acts as a shopper’s favourite local sales assistant.

How Aussie are beating the back-to-work blues

There is a staggering 133 per cent increase in visitors to travel websites at the beginning of January.

Click-through is not enough: why marketers need to work smarter

Creating these long-lasting relationships relies on more than just click-through marketing; conversion at the point of sale is the ultimate goal.

Not a one-horse race: How to win at mobile commerce

Mobile commerce is here to stay.

multichannel

Surmounting the cross-channel marketing challenge

Creating a personalised cross-channel marketing campaign is no easy task – brands must take the time to identify all the different connection points…

What mobile strategy will look like a decade from now

Here’s an idea of what your future mobile strategy could be: Contextual location will be key to mainstream retail experiences ten years from now, en…

From first click to last

From first to last click – the secrets of attribution

The attribution process allows marketers to break down and observe the customer’s journey, gaining a better understanding of the relationships between…

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