Pressy Sankaran

From the author

Cross-device is the key to understanding your customer

Cross-device today requires the merging of customer information at every possible point throughout their shopping journe...

What Aussies really want from shopping apps

Criteo research reveals that 70 per cent of shopping app users are likely to change their opinion of a retailer if they ...

The profit engine: personalisation

A personalisation engine acts as a shopper’s favourite local sales assistant.

How Aussie are beating the back-to-work blues

There is a staggering 133 per cent increase in visitors to travel websites at the beginning of January.

Click-through is not enough: why marketers need to work smarter

Creating these long-lasting relationships relies on more than just click-through marketing; conversion at the point of s...

Surmounting the cross-channel marketing challenge

Creating a personalised cross-channel marketing campaign is no easy task – brands must take the time to identify all the...

What mobile strategy will look like a decade from now

Here’s an idea of what your future mobile strategy could be: Contextual location will be key to mainstream retail experi...
From first click to last

From first to last click – the secrets of attribution

The attribution process allows marketers to break down and observe the customer's journey, gaining a better understandin...