Pressy Sankaran
From the author

Cross-device is the key to understanding your customer
Cross-device today requires the merging of customer information at every possible point throughout their shopping journe...
Apr 26, 2018

What Aussies really want from shopping apps
Criteo research reveals that 70 per cent of shopping app users are likely to change their opinion of a retailer if they ...
Nov 21, 2017

The profit engine: personalisation
A personalisation engine acts as a shopper’s favourite local sales assistant.
Aug 17, 2017

How Aussie are beating the back-to-work blues
There is a staggering 133 per cent increase in visitors to travel websites at the beginning of January.
Mar 3, 2017

Click-through is not enough: why marketers need to work smarter
Creating these long-lasting relationships relies on more than just click-through marketing; conversion at the point of s...
Jan 18, 2017


Surmounting the cross-channel marketing challenge
Creating a personalised cross-channel marketing campaign is no easy task – brands must take the time to identify all the...
Oct 11, 2016

What mobile strategy will look like a decade from now
Here’s an idea of what your future mobile strategy could be: Contextual location will be key to mainstream retail experi...
Aug 16, 2016

From first to last click – the secrets of attribution
The attribution process allows marketers to break down and observe the customer's journey, gaining a better understandin...
Jul 20, 2016