About Author


Penny Smits

Penny Smits - Inside Small Business

media coverage

Maximising your media coverage

Media coverage is powerful social proof that your business is noteworthy or important.

instagram, social media

How to spot a fake Instagrammer

As more rely on digital influencers to promote products and services, determining real influences from fake ones on Instagram is crucial.

How to deal with negative online reviews

Small-business owners should be proactive in monitoring and managing their online reputation as that will help them effectively deal with negative onl…


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