From the author
Now’s the time to take a fine-tooth comb to customer contracts
This period of unique supply and demand uncertainty provides a rare opportunity to review, test, and renegotiate key sel...
Customers are always right – but only if they pay for the privilege
The airline industry has refined how to offer its services to customers in a way that ensures both sides are operating f...
What business can learn from Uber drivers
Small businesses would do well to take the leaf out of the Uber drivers' book by honestly appraising their customers and...