Paul Allen

From the author


Now’s the time to take a fine-tooth comb to customer contracts

This period of unique supply and demand uncertainty provides a rare opportunity to review, test, and renegotiate key sel...

Customers are always right – but only if they pay for the privilege

The airline industry has refined how to offer its services to customers in a way that ensures both sides are operating f...

What business can learn from Uber drivers

Small businesses would do well to take the leaf out of the Uber drivers' book by honestly appraising their customers and...