From the author
Step into the SME spotlight
More and more businesses are growing their online presence because they are all clamouring and fighting for their piece ...
Five key steps to stronger online positioning and greater profits
Many are afraid to share themselves online, but it's one of the main keys to being able to stand out by showcasing your ...
Five ways to use social media to grow your business
The hero of the day is social media automation - subscribe to a platform that allows you to upload the content and then ...
Using social media to make yourself the trusted advisor
While social media can help you become a trusted advisor to your audience, with more activity online, you need to be abl...
Feel the fear and do it anyway: five keys to standing out online
Anything you do online needs to have a commercial payoff - when you’re visible you’ll attract more prospects, more enqui...
Should you continue to sell in times of crisis?
In a crisis you need to continue to market and to sell - you just need to be smart about how that happens and adapt to t...
Five ways to take your business online
By posting regular, consistent and helpful content online and on your social media channels you generate goodwill with y...
Should you be polarising on social media?
Being polarising on social media is not necessarily a bad thing, nor does it have to involve being very aggressive in sh...
Should you swear in your marketing?
Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to t...
Content boot camp
Content is not only blog posts and “stories” on social media platforms - great content solves problems for your audience...