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Nicola Moras

Nicola Moras - Inside Small Business

Five key steps to stronger online positioning and greater profits

Many are afraid to share themselves online, but it’s one of the main keys to being able to stand out by showcasing your knowledge and that of your tea…

Five ways to use social media to grow your business

The hero of the day is social media automation – subscribe to a platform that allows you to upload the content and then schedule it for re-use.

Using social media to make yourself the trusted advisor

While social media can help you become a trusted advisor to your audience, with more activity online, you need to be able to build that trust quickly.

Feel the fear and do it anyway: five keys to standing out online

Anything you do online needs to have a commercial payoff – when you’re visible you’ll attract more prospects, more enquiries and more sales.

sell

Should you continue to sell in times of crisis?

In a crisis you need to continue to market and to sell – you just need to be smart about how that happens and adapt to the changed circumstances.

Five ways to take your business online

By posting regular, consistent and helpful content online and on your social media channels you generate goodwill with your audience.

Should you be polarising on social media?

Being polarising on social media is not necessarily a bad thing, nor does it have to involve being very aggressive in sharing one’s views.

swear word

Should you swear in your marketing?

Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to take.

Content boot camp

Content is not only blog posts and “stories” on social media platforms – great content solves problems for your audience.

The essential guide to monetising social media

How to build a social media presence that drives impact and return

According to Forbes magazineover three-quarters of consumers say companies’ social media posts impact their purchases.

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