In a crisis you need to continue to market and to sell – you just need to be smart about how that happens and adapt to the changed circumstances.
By posting regular, consistent and helpful content online and on your social media channels you generate goodwill with your audience.
Being polarising on social media is not necessarily a bad thing, nor does it have to involve being very aggressive in sharing one’s views.
Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to take.
Content is not only blog posts and “stories” on social media platforms – great content solves problems for your audience.
According to Forbes magazineover three-quarters of consumers say companies’ social media posts impact their purchases.