More and more businesses are growing their online presence because they are all clamouring and fighting for their piece of the “internet pie”.
Many are afraid to share themselves online, but it’s one of the main keys to being able to stand out by showcasing your knowledge and that of your tea…
The hero of the day is social media automation – subscribe to a platform that allows you to upload the content and then schedule it for re-use.
While social media can help you become a trusted advisor to your audience, with more activity online, you need to be able to build that trust quickly.
Anything you do online needs to have a commercial payoff – when you’re visible you’ll attract more prospects, more enquiries and more sales.
In a crisis you need to continue to market and to sell – you just need to be smart about how that happens and adapt to the changed circumstances.
By posting regular, consistent and helpful content online and on your social media channels you generate goodwill with your audience.
Being polarising on social media is not necessarily a bad thing, nor does it have to involve being very aggressive in sharing one’s views.
Swearing might seem to be a good marketing tactic in light of recent trends, but it’s not always the right strategy to take.
Content is not only blog posts and “stories” on social media platforms – great content solves problems for your audience.
According to Forbes magazineover three-quarters of consumers say companies’ social media posts impact their purchases.