Michael Alp is Vice President, Asia Pacific and Japan at Pure Storage. Since joining Pure in 2014, he has been responsible for accelerating the company’s rapid growth across the APJ region, acquiring exceptional new talent, and expanding local channel partnerships. With an accomplished career spanning 25 years across APAC, Michael has a proven track record in igniting strategic channel partnerships and navigating complex sales environments. He has a passion for helping enterprises get more from computing, and digging out key insights to make real business decisions. Michael has an avid interest in sport. He grew up rowing and playing representative rugby in South Australia, Victoria and NSW. He has moved on to martial arts, golf, surfing, and ocean surfski racing.