Melissa Haywood

From the author

market, strategies

Five principles you can implement today with no marketing experience

Regardless of your level of marketing experience, getting the word out about your new business venture is crucial in the...

How to reach out to, connect with and retain new customers

Exceed your customers’ expectations to retain their interest and loyalty through a free gift, a birthday email or reques...

Fall in love with your business again

How to avoid the cycle of self-doubt and frustration many business owners feel after the honeymoon period of having star...

Cracking the Gen Z Code

Gen Z employees often seek opportunities to work in a small team or group, in order to make a bigger impact in an org or...

How to be a business boss in 2020

Top tips on not being left behind in 2019 so you can enter the new decade with the mentality of an organised and thrivin...

How to make Black Friday and Cyber Monday a success

Create excitement around your Black Friday and/ or Cyber Monday offering by posting “teasers” -social media is a great a...

How to sell your company in five minutes

In today’s world of increasingly short attention spans, being able to sell your company quickly and effectively is a key...
leads

Top tips on converting consumer leads to sales

A quick follow-up is an effective way of converting leads into sales - simply always touch base with customers following...
new financial year

Thriving as a small business in the new financial year

The crossover into the new financial year can be a busy and overwhelming time, but it can also be an opportunity to refo...
taglines, promotional materials

The expert’s rulebook to designing maximum-impact promotional materials

Your promotional materials should be able to make an impact on your target customers, so they to play with your customer...