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Melissa Haywood

Melissa Haywood - Inside Small Business

taglines, promotional materials

The expert’s rulebook to designing maximum-impact promotional materials

Your promotional materials should be able to make an impact on your target customers, so they to play with your customers’ attention and emotions.

street marketing

Five street marketing tips to help grow your business

Street marketing is a highly efficient means of delivering direct messages to potential clients that are less likely to get lost in the “noise”.

The business rules that are worth breaking

There are a few business rules that need to be broken for the sake of growth.

A five-step guide to marketing your small business

Small-business owners have never had greater access to cost-effective, measurable marketing tools than they do today.

The expert guide to setting New Year goals

Setting New Year goals gives you a renewed purpose and a clear pathway to translating your dreams into actions.

Pressure of Christmas

Preparing your business for the Christmas rush

Ensure that the extra inventory and supplies you will require during the heightened demand of the Christmas rush are accounted for.

Top five tips for building a business powerhouse

Making mistakes is an inevitable part of building a business but you can turn turn those hiccups into successes by considering what you can learn from…

Starting out and standing out

Implementing effective differentiation strategies is one of the most important factors in helping start-ups stand out and eventually succeed.

Five top tips on creating the perfect logo for your brand

A logo is vital in distinguishing your business from competition and is seen as an invitation for a customer to get to know your brand better.

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