Melanie Aslanidis

From the author

Work life balance

What to do when personal and professional commitments compete for your time

What can you do to minimise this stress and strive for balance? Here are some tips for when personal and professional co...

How entrepreneurs can avoid burnout

An entrepreneur at the start is forced to be a "jack of all trades", but it can lead to burnout, among other serious men...
work remotely, remote work

Five ways to increase engagement when working from home

Working from home can be challenging but networking, technology and communication can help you stay connected and suppor...
brand

The keys to capturing the modern market

Social media is a highly competitive landscape so it has never been more important to be able to tell your brand's authe...
Brand loyalty

Positioning your brand in the sweet spot

Four key principles to positioning yourself right in the sweet spot between mass and class and getting your product to s...