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Madeline Avery

Maddy Avery has been a full-stack digital marketer for more than 15 years. After receiving a BA in Media and MA in Advertising, she worked at a boutique Sydney agency working with international brands like Oral-B, Herbal Essences, Clearasil, and Dettol. Maddy founded Birdcage Marketing in 2015 to help small businesses grow through digital marketing. Since then, Maddy and her team have worked with over 1000 brands and evolved into Birdcage Group, a full-service company growth agency that builds brands through digital marketing, the Birdcage Marketing Vault app, content production, events, and creative space hire.

From the author


How to use the InstaTok method to bring your Instagram account back to life

Audiences are done with seeing perfect (see: fake) lives and instead want to connect with real people; a space where Tik...
Instagram algorithm

Help! I’ve lost my Instagram engagement: a quick guide to Shadowbanning

Instragram is a great way to engage your customers as long as your strategy avoids you falling prey to Shadowbanning.

Love at first site

For online stores initial impressions are important so pay attention to the details to build trust and then sales.
Madeline Avery online stores

How to keep the copycats at bay

Using target market profiles is an opportunity to rev yourself up and get back on the front foot – you’ve been doing thi...
Madeline Avery online stores

So you’ve launched an online store – what’s next?

A solid customer database is one of the most valuable marketing tools an online store can have – quite simply, existing ...