About Author

Kerry Anderson

Kerry Anderson - Inside Small Business

ANDERSON Kerry Book 2016 1 ols

A cautionary tale

Dropping your pricing doesn’t necessarily increase customer satisfaction – what you charge is a reflection of the value you put on your business, an…

ANDERSON Kerry Book 2016 1 ols

The importance of telling your story

Sharing your story can help explain who you are and what you stand for, encouraging more customers to decide on doing business with you.

ANDERSON Kerry Book 2016 1 ols

To export or not to export – that is the question

The common mistakes many small-business owners make when they are looking to export their products or services.

ANDERSON Kerry Book 2016 1 ols

It’s not about the money?

The “intrapreneur model” – in which people work as entrepreneurs within a business – ensures everyone is as motivated and driven as the busine…

ANDERSON Kerry Book 2016 1 ols

Rejuvenated for Christmas

Penalty rates are prohibitive for many small businesses that simply provide a living for the owners and little profit to spare.

ANDERSON Kerry Book 2016 1 ols

Three tips to survive December

Staff are crucial and under added pressure as the Christmas frenzy approaches and family commitments pile up.

ANDERSON Kerry Book 2016 1 ols

Are rural people more entrepreneurial?

The adversity of working a remote and harsh environment gives an edge to rural entrepreneurship.

ANDERSON Kerry Book 2016 1 ols

No business is an island

Competition is healthy and attracts outside interest for a regional business.

ANDERSON Kerry Book 2016 1 ols

When business and politics come together

How does posting an opinion on politics in our place of business or social media page reflect our identity?

ANDERSON Kerry Book 2016 1 ols

An authentic voice for business

Small-business owners need to add their authentic voice to the overall discussion about how our communities prosper.

ANDERSON Kerry Book 2016 1 ols

Encouraging the next business generation

For the benefit of the next business generation, the best thing we can do is encourage all young people to value money and learn how to earn it an ear…

ANDERSON Kerry Book 2016 1 ols

Visible women

Every success story involving a female entrepreneur is helping to break the glass ceiling for women in rural Australia.

ANDERSON Kerry Book 2016 1 ols

Think agile and adaptable

Our rural and regional business columnist shares her insights on why it is time to embrace change and to be agile and adaptable in how we approach bu…

ANDERSON Kerry Book 2016 1 ols

Small-business challenge

A longstanding challenge for small business is the need to better communicate what we contribute to our communities.

ANDERSON Kerry Book 2016 1 ols

Creating lifelong customers

Here’s how putting your clients’ best interest first is key to creating lifelong customers.

Kerry Anderson working from home

Reflections of a social media novice

The most unexpected social media postings usually generate the most traffic and relate to the images used, not necessarily the content.

x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered

banner