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Katie Martel

Katie Martel - Inside Small Business

How to write stellar headlines

Headlines and subheadings matter – in PR, as well as content marketing, these five steps will help grab readers’ attention from the get go.

Building your brand through content creation – Part 2

What’s the point of spending time on content if you don’t tell anyone about it? Start gently – as you get confident in your writing spread the net…

Building your brand through content creation – Part 1

The essential steps to mastering the art of creating the type of content that really grabs your audience’s attention and builds your brand.

Why you need to master the art of content creation

Content creation is a cost-effective tool that can help set your business apart from your competition and positions you as a leader in your field.

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