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Katie Martel

Katie Martel is founder of Croft PR, a Brisbane-based agency leading stellar PR, influencer and digital content marketing strategies to build thriving, profitable, community-minded brands. She and her creative team have worked with some of Australia’s leading businesses – from Medela Australia , Slater and Gordon, Rosella, Hyatt, Pellicano’s South City Square, Haven Newstead, and Craft’d Grounds – leading creative campaigns from social, to PR and digital marketing. She’s also passionate about teaching entrepreneurs and marketers in mastering their own PR, influencer programs and content marketing - without the costs and overwhelm through her Katie’s PR School coaching program and her products. And alongside her co-host of the Thriving in Business podcast, Rachel Callan of Full Stop Social Media, Katie shares tips and interviews with experts to inspire entrepreneurs in mastering PR, social and digital content marketing to thrive.

From the author

How to write stellar headlines

Headlines and subheadings matter – in PR, as well as content marketing, these five steps will help grab readers' attenti...

Building your brand through content creation – Part 2

What’s the point of spending time on content if you don’t tell anyone about it? Start gently - as you get confident in y...

Building your brand through content creation – Part 1

The essential steps to mastering the art of creating the type of content that really grabs your audience's attention and...

Why you need to master the art of content creation

Content creation is a cost-effective tool that can help set your business apart from your competition and positions you ...