An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. A decade on she is ranked by the SMMI as one of the top eight independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales teams in some of the biggest companies in Australia, while writing profiles for start-ups and small-business owners.
