Joel Steel is the co-founder and CEO at Komo, digital engagement software-as-a-service. Komo allows brands to create interactive content, competitions, and gamified experiences with proven templates in minutes to solve business objectives, with absolutely no coding required. At Komo, the vision is to simplify how brands collect first-party data and grow their sales while engaging customers through highly engaging digital experiences. The platform is widely used by market leaders across broadcast, sports and entertainment, retail, FMCG, hospitality, and live events. Komo also partners with some of the World’s leading marketing agencies to solve their clients' engagement and data capture objectives through its proprietary technology. Brands using Komo include Foxtel Media, Budget Rent A Car, Coca- Cola Amatil, Warner Music Group, TGI Fridays, AIA, and Marvel Stadium.