James Baker
From the author
Questioning your customer
One of the benefits of a great customer discovery exercise is that you can potentially increase value for your customers...
Nov 19, 2020
Doing business with government
Educating yourself and your business on the nature of government purchasing has the potential to improve your bidding su...
Jul 13, 2020
A helping hand
A well though-out problem definition stage provides the foundation to allow consultants to best serve your small busines...
May 28, 2020
To survive and thrive, think like a start-up
The reason that resource-poor start-ups can compete against major corporations is that they have no investment in the st...
Apr 29, 2020
Coronavirus: opportunity in crisis
In a time of crisis the complacency we often fall into in good times must be replaced with razor-sharp focus and a commi...
Mar 25, 2020