About Author


James Baker

James Baker - Inside Small Business

Questioning your customer

One of the benefits of a great customer discovery exercise is that you can potentially increase value for your customers and reduce your costs.

Doing business with government

Educating yourself and your business on the nature of government purchasing has the potential to improve your bidding success.

helping hand

A helping hand

A well though-out problem definition stage provides the foundation to allow consultants to best serve your small business.


To survive and thrive, think like a start-up

The reason that resource-poor start-ups can compete against major corporations is that they have no investment in the status quo.

crisis to opportunity, future

Coronavirus: opportunity in crisis

In a time of crisis the complacency we often fall into in good times must be replaced with razor-sharp focus and a commintment to innovate.


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