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Ian Whitworth

Ian Whitworth is a Sydney entrepreneur who is testament to the fact that any fool can do it. Failed vet student, amusement ride operator, audiovisual technician, he had to start his own advertising agency so he could give himself the creative director job he yearned for. It won some awards, though, and helped him start audiovisual business Scene Change, partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry, a sector smashed worse than most by COVID-19. Ian's blog, 'Updisruptable', provides an honest and darkly amusing window into the reality of entrepreneur life. His writing also appears in the Sydney Morning Herald, The Age and Smart Company.

From the author

Busting the three big business myths

There are three misconceptions about the skills you need to start your own business that are holding many aspiring entre...
likeable, likeability

Why likeable beats skilful in service businesses

Business success does not often mean skills alone, but a measure of likeability as well.
Taxing Times, tax time

Tax time splurge often a costly mistake for business owners

Applying personal tax return thinking to your business during tax time is an amateur mindset and is detrimental to your ...