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Ian Jensen-Muir

Ian Jensen-Muir is the CEO for Belgravia Health and Fitness, the largest collection of fitness/health franchises in Australia. Ian has over 25 years' experience in running businesses both in Australia and internationally. The Belgravia Health and Fitness portfolio includes Genesis Health + Fitness, Coaching Zone Group Personal Training, JUMP! Swim Schools, Belgravia Kids and Ninja Parc Indoor Obstacle Courses.

From the author

membership program

How to improve your membership program

Membership programs are a useful and convenient way to attract and maintain a customer base but cannot be treated as a '...